Public Relations Manager — Torrance, CA

We are looking for a high-energy, driven, Public Relations Manager with ideas and solutions to lead our overall corporate narratives. As the world’s leading manufacturer of civil helicopters, we are transitioning our brand story to highlight our role as a multi-mission-focused "workhorse" for civil and commercial aviation.

This is a pivotal, manager-level role for a professional with 7-10 years of experience, ready to not only execute, but also develop and drive communications strategy. You will be a co-architect of our corporate voice and work closely with multiple internal and external stakeholders to ensure our story is shared across all relevant areas supporting awareness and business growth.

This role will be responsible for securing top-tier media coverage and ensuring our technical achievements resonate with a global audience.

CORE RESPONSIBILITIES

Strategic Planning & Program Management

• Lead the development and execution of a comprehensive annual PR roadmap that aligns with corporate milestones and product cycles, including major annual trade shows, product launches and key corporate initiatives.

• Define clear, high-level objectives for every initiative, identifying the specific tactics (media outreach, events, digital content) required to achieve them.

• Establish measurable targets for every project, such as engagement, share of voice, sentiment shifts, or lead generation, ensuring all PR spend is tied to a quantifiable business outcome.

• Own the end-to-end management of PR projects, from initial concept and budgeting to final reporting and retrospective PDCA analysis.

Strategic Messaging & Branding

• Develop and execute a brand narratives that position company as a mission-focused industry leader.

• Maintain total brand consistency across all platforms, campaigns, and various stakeholder touchpoints.

Media Relations & Thought Leadership

• Cultivate and leverage relationships with key journalists in aviation, manufacturing, business media and Tier 1 broadcast.

• Secure high-impact press coverage through relationship management, proactive pitching and regular reactive pitching.

• Position Robinson executives as industry thought leaders through speaking engagements and regular interviews.

Content Creation & Management

• Produce high-quality press releases, bylined articles, advertorials, newsletters, and executive scripts.

• Storytelling: Identify what is "newsworthy" within our hangars and throughout our global network translating accomplishments into compelling stories.

• Maintain rigorous AP Style standards and provide expert editing for all corporate and media communications.

Crisis & Practical Communications

• Act as the primary point of contact for messaging in high-pressure or crisis situations.

• Deliver clear, accurate, and rapid communication to stakeholders while maintaining day-to-day operations.

• Act as a facilitator and organizer within the organization to ensure team cohesion ensure messaging flows to every area of the Robinson ecosystem.

Performance Measurement

• Define and track KPIs for all PR and marketing initiatives.

• Report data-driven insights to leadership to optimize strategies and support business funding milestones.

QUALIFICATIONS

Basic Qualifications:

• Experience: Minimum of 7 years in corporate communications, PR, or marketing—ideally within aerospace, defense, or heavy manufacturing. Experience with B2B companies and/or PR agency experience will also be considered.

• Education: Bachelor’s degree in PR, Communications, Marketing, or a related field.

• Writing Mastery: Proven ability to craft press releases, pitch letters, executive scripts and feature articles with a strong command of AP Style and produce well-checked, error free work.

• Agility: Ability to prioritize multiple projects in a fast-paced environment and meet strict deadlines.

• Presence: Willingness to be a part of the team in the office in Torrance five days a week, attend community and industry events, and travel occasionally to represent the brand. (Some International travel may be required)

Preferred Qualifications:

• Direct experience navigating the regulatory environments of the aerospace and defense sectors.

• A "hands-on" proactive work ethic; you are someone who enjoys "doing" as much as "planning."

• Strategic mindset with the ability to translate technical specs into accessible, exciting content.

• A strong understanding and drive to ensure that all communications should impact and support corporate and brand growth.

• Previous experience working directly with a CEO in a public relations capacity.

SUPERVISORY RESPONSIBILITIES:

None

WORK CONTACTS:

This position interacts with manufacturing personnel, purchasing, facilities, sales, finance, human resources, customer service, training, RHC vendors, dealers, service centers and other administrative personnel.

PHYSICAL EFFORT:

This position may occasionally require lifting up to 25 lbs. Must be able to remain in a stationary position at 75%.

SAFETY:

You must be able to perform this job safely without endangering the health or safety of yourself or others. You must also be able to read safety manuals and implement safety procedures.

Travel: 0-5%. Travel is not expected in this role but may occur domestically.

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rZ7uCt SMZc will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.