Senior Category Marketing Manager — Greater Minneapolis-St. Paul Area

Summary

Drive global category growth by building long-range strategy, uncovering customer and competitive insights, leading launches, strengthening messaging, enabling sales and partners, and aligning cross-functional teams to deliver measurable demand, loyalty, and performance improvements worldwide.

Employment type: Full-time

Pay Information: $100,000 to $140,000

Location: Twin Cities, MN (Hybrid)

Role Overview

As a Senior Category Marketing Manager, you will develop and execute global growth marketing and go-to-market strategies for an assigned product category. You will build a five-year category roadmap, translate voice-of-customer insights into strategic plans, and lead integrated programs that grow awareness and demand. You will partner closely across product management, sales, channel marketing, corporate marketing, engineering, and operations to align priorities and ensure shared execution.

You will define positioning and messaging, support global product launches, and track KPIs to optimize performance. You may also mentor more junior team members while enabling sales and channel partners with tools, content, and demand generation strategies.

Day in the Life

• Develop five-year category roadmaps aligned to strategy and market trends.

• Lead global positioning, messaging, and value proposition development.

• Plan and manage global product launches with cross-functional teams.

• Analyze VOC, market data, and competition to identify growth opportunities.

• Track KPIs and optimize programs to improve results and customer loyalty.

Your Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.

• 5+ years marketing experience in vertical-specific or market development strategies.

• Experience building global category marketing strategies and go-to-market plans.

• Experience conducting primary and secondary market research.

• Experience gathering and applying voice-of-customer insights.

• Experience performing competitive analysis and identifying differentiation opportunities.

• Experience developing buyer personas, positioning, and messaging frameworks.

• Experience planning and executing demand generation strategies.

• Experience creating sales and channel enablement tools and content.

• Experience leading cross-functional programs across global teams.

• Experience supporting product forecasting with sales and operations partners.

• Experience with market segmentation and mapping the buyer journey.

• Experience defining product requirements and creating customer requirement documents.

• Experience evaluating market pricing and competitive pricing strategies.

• Strong analytical skills interpreting VOC insights and performance data.

• Excellent communication and presentation skills for senior leadership reporting.

• Ability to travel approximately 25% domestically and internationally.

• Global industrial manufacturing experience and knowledge.

• Fluid and material management equipment product development knowledge.

• MBA or equivalent advanced degree.

• Bilingual English and Spanish preferred.

What We Believe In

2RcRkpN4 believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. 2RcRkpN4 knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. 2RcRkpN4 is an Equal Opportunity Employer. For 2RcRkpN4, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to: Race • color • creed • religion • national origin • gender • age • marital status • disability • public assistance status • veteran status • sexual orientation or any other characteristic protected by federal, state, or local laws.