Senior Email Marketing Manager — United States

Our Client is hiring a Senior Manager of Email Marketing to lead strategy and client relationships across an agency email and SMS program for Shopify DTC brands.

Location: Remote (US), Eastern or Central time zone preferred

About Our Client

Our client is a digital marketing and analytics agency that runs as a distributed-first team. They lead with analytics because good data is what makes performance marketing, SEO, and email actually work, especially now that attribution keeps getting murkier. Their clients are Shopify brands in beauty, fashion, wellness, and other DTC categories. They partner with those brands honestly and build growth that’s profitable, not just big.

Role Overview

Email has grown into a full department at the agency, with a dedicated Klaviyo specialist, email designers, and project management support already in place. Now they need someone to lead it. You’ll own the client relationships and strategy across the email roster, run the calls, and be the person every brand trusts on retention. This is a hands-on seat from day one. You’ll be close to the work, setting the strategy, writing the briefs, and reviewing what goes out, while the team handles build and execution. As the agency signs new clients, you’ll help hire account managers underneath you and shift toward overseeing the program, with a clear path to Director as it grows. Base salary is $130K to $150K depending on experience.

What You’ll Do

• Client strategy: Own the email and SMS strategy for each brand on your roster, setting goals for email revenue, list growth, and retention.

• Client leadership: Lead client calls, walk founders and ecommerce leads through performance, and make the call on what each brand should do next.

• Lifecycle and segmentation: Build segmentation and lifecycle strategy from purchase data, taking customers from first order to repeat buyer while keeping lists healthy.

• Calendars and briefs: Plan monthly content calendars around launches, promos, and moments like BFCM, and write the campaign briefs clients approve before design.

• Flow architecture: Audit and rebuild flows so every brand has a strong foundation across its core automations.

• Creative direction and QA: Direct the designers and Klaviyo specialist, and catch issues in copy, links, and segments before anything goes live.

• Testing and insights: Run tests on subject lines, offers, timing, and flow structure, and turn RPR, cohort, and flow data into clear next steps.

• Build the program: Create the processes, templates, and standards the email team will scale on, and help hire and develop the account managers who join under you.

Who You Are

• 5+ years leading email or lifecycle marketing for ecommerce brands, with revenue, retention, and list growth results you can point to.

• Agency experience managing multiple DTC clients at once is strongly preferred. Shopify brands in beauty, fashion, or wellness are a plus.

• A Klaviyo expert who can build and troubleshoot flows, segments, and campaigns yourself, and review someone else’s work with confidence.

• Experienced running SMS on Klaviyo, Postscript, or Attentive.

• Comfortable leading client calls on your own and speaking with authority when a brand needs a strong recommendation.

• Analytical enough to live in the data and in Google Sheets, with a sharp eye for whether a creative concept and its copy will land.

• Organized and self-directed, with a habit of catching small mistakes before they go out.

• Familiarity with retention tools like ••••••••, Customers AI, Recharge, Yotpo, Okendo, or post-purchase surveys is a bonus.

This role is ideal for a senior email strategist ready to build and lead a program, not just run accounts inside someone else’s.