Content Manager (SEO) - WFH — United States

About the Role

Stella Rising is seeking a Content Manager (SEO/GEO Forward Content) to plan, create, and optimize digital content that supports SEO and geo-targeted marketing initiatives for its clients. Stella Rising helps beauty, health, food, and lifestyle brands accelerate profitable growth through unified strategy, activation, and measurement. The agency develops data-driven, consumer-focused marketing programs designed to deliver measurable business results and was named Ad Age’s Media Agency of the Year, Silver, for 2025.

This is a full-time, fully remote position focused on managing content strategies, developing editorial calendars, and creating content frameworks aligned with keyword and location strategies. The Content Manager will ensure consistent brand messaging across websites, blogs, landing pages, and other digital assets while collaborating with SEO, paid media, analytics, and account teams. The role also involves monitoring content performance, identifying optimization opportunities, improving organic visibility, and staying informed about SEO trends, competitor activities, and platform updates.

Key Responsibilities

• Plan and manage content strategies that support SEO and geo-targeted marketing initiatives.

• Develop editorial calendars and content frameworks aligned with keyword research and location-based strategies.

• Create, review, and optimize content for web pages, blogs, landing pages, and other digital marketing assets.

• Ensure consistency in brand voice and messaging across all content channels.

• Collaborate with SEO, paid media, analytics, and account teams to turn insights into relevant content opportunities.

• Support improvements in organic search visibility and qualified website traffic through effective content strategies.

• Develop content briefs and review content to ensure alignment with marketing objectives and search requirements.

• Monitor content performance metrics and make data-informed recommendations for ongoing optimization.

• Use analytics and SEO insights to guide content planning and editorial decisions.

• Maintain search-friendly and geo-relevant content practices across digital platforms.

• Stay current with SEO trends, competitive landscapes, and platform changes to continuously improve content strategies.

• Work with internal teams and clients to coordinate content requirements and marketing priorities.

Required Qualifications

• Experience planning and managing SEO-focused and geo-targeted content strategies, including keyword research, content mapping, and on-page optimization.

• Strong digital copywriting and editing skills for web pages, blogs, and landing pages, with the ability to adapt tone and style to different brands.

• Comfort working with analytics and SEO tools, such as Google Analytics, Google Search Console, and keyword research platforms, to evaluate performance and guide content decisions.

• Ability to collaborate effectively with cross-functional teams, manage multiple projects and deadlines, and communicate clearly with internal stakeholders and clients.

• Knowledge of digital marketing fundamentals, particularly in the beauty, health, food, or lifestyle categories.

• Understanding of consumer behavior and search intent.

• Strong attention to detail, organizational skills, and a commitment to inclusive, brand-safe, and compliant content practices.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

Preferred Qualifications

• Previous agency or multi-brand experience.

• Familiarity with content management system (CMS) platforms.

• Basic knowledge of HTML.