Social Media Manager — APAC

Head of Content & Social

About kvgMxqyMSzp

kvgMxqyMSzp is one of the largest decentralized exchanges in crypto, live on 12 chains with billions of dollars in monthly trading volume and more than 2 million followers on X.

We are building the onchain venue for every market: spot, liquidity, tokenized assets and more.

The Role

We are hiring a Head of Content & Social to own how kvgMxqyMSzp sounds and what it says, every day, across every channel.

You will write, edit and decide. You will report directly to the CEO and work with a small team covering community, KOLs, product marketing and growth.

This role can grow into leading marketing.

What You'll Own

1. Brand Voice and Narrative

Define how kvgMxqyMSzp communicates and turn products and strategy into stories that people remember and share.

2. Official Channels

Manage q54sHgTgR5v'6 official channels, including X (English and Chinese), Binance Square and YouTube. Own what gets published, when it goes out and the tone of voice.

3. Content Production

Write the most important content yourself, brief and edit freelancers, and use AI tools and agents for drafting, scheduling and reporting.

4. Content Calendar

Plan weekly with the product, community, KOL and growth teams. Ensure the following week's posts are ready by Friday.

5. Launch and Announcement Messaging

Develop messaging for product launches and major announcements in collaboration with Product Marketing.

6. Measurement

Track engagement, share of voice and conversion on posts with links. Report performance weekly and double down on what works.

What We're Looking For

• Strong writing skills: At least 4 years of experience writing for crypto, fintech or tech audiences, with a portfolio you are proud of.

• Crypto Twitter (CT) native: Understand how Crypto Twitter communicates, what resonates with audiences and what gets ratioed. You can join conversations without sounding like a corporate brand.

• DeFi knowledge: Able to explain AMMs, liquidity provision, fees and tokenized assets clearly and accurately.

• Data-driven mindset: Make decisions based on engagement, share of voice and conversion data, rather than gut feeling alone.

• Ownership and execution: Move fast and take full responsibility for outcomes. Understand the importance of managing an official account with 2M+ followers, with accuracy as the top priority.

• Native-level English proficiency.

Nice to Have

• Fluent in Chinese, with experience localizing (rather than simply translating) content for Chinese-speaking audiences.

• Experience growing an official account for a protocol, exchange or wallet.

• Hands-on experience using AI tools for drafting, research and reporting.

• Experience writing video scripts for YouTube or short-form video content.

Hiring Process

• Portfolio Review: Submit 3–5 pieces of content you have written, along with links to accounts you have managed and information about their growth.

• Writing Test: Complete three short tasks, requiring approximately 3 hours, within 72 hours.

• CEO Interview: Interview with the CEO.

• Offer: Final offer stage.