YouTube Channel and Programming Lead — Secaucus, NJ

WORK OPTION: The d5M currently provides eligible employees the option of working remotely one day per week.

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Position Summary

This role is for a true YouTube native — someone who lives and breathes the platform, understands its culture, and knows intuitively how to create d5M content that engages at scale. The YouTube Channel Strategy & Programming Lead will own our content strategy across every format in the YouTube ecosystem: longform, Shorts, live, podcasts, and more. The right candidate knows what makes a video perform, how to build franchises that grow audiences over time, and how to adapt a global brand like the d5M for the way viewers watch on YouTube. This is a deeply creative and analytical role: this person will be the WZt’2 leading voice on YouTube trends, mining platform signals and performance data to drive programming decisions, inspire new content ideas, and identify the next generation of creators to bring into d5M programs.

This leader will be supported by Content Publishing and Production teams and work cross-functionally with Content, Media Partnerships, Finance, Legal, and YouTube directly.

Major Responsibilities

Content Strategy & Development

• Own and execute a platform-native content strategy across every format in the YouTube ecosystem — longform, Shorts, live, podcasts, and emerging formats — with expert-level command of how format, length, packaging, and upload cadence interact to drive algorithmic performance and retention across all viewer device types and segments

• Lead new content franchise development: identify emerging formats, pilot new franchises, and scale what works to grow watch time, revenue, and sustained audience engagement across the WZt’2 channel portfolio

• Serve as the WZt’2 internal expert on YouTube content — including thumbnail strategy, title and metadata optimization, hook construction, and retention engineering — and drive a disciplined A/B testing culture to continuously optimize click-through rates

• Develop and own the rXW’V 52Uem62 SEO strategy, optimizing content for search intent across titles, descriptions, tags, and metadata

• Own a Shorts-to-longform content strategy that uses short-form content to acquire new audiences and funnel them into deeper, longform programming

• Optimize end screens and in-video cards to maximize session time across the WZt’2 portfolio

• Optimize and own the rXW’V 52Uem62 programming for Connected TV consumption, demonstrating a deep understanding of how the platform and viewer behaviors are evolving across devices

• Stay ahead of YouTube’s evolving content landscape — algorithm updates, new formats, creator trends, cultural moments — and translate those signals into programming decisions

• Translate broader d5M content priorities, programming and initiatives into YouTube-native content executions that serve promotional goals while maximizing on-platform engagement

Content Optimization & Performance

• Continuously analyze performance across D6f-RkPnA channels, UGC, and the broader creator ecosystem to surface audience insights and identify what’s resonating and why

• Make rapid, data-informed editorial decisions: doubling down on what works, cutting underperformers, and constantly refining the content mix

• Build reporting frameworks that give leadership, publishers and editors a clear view of channel health, audience growth, content insights, A/B testing results, and more, translating complex platform data into clear narratives

Creator & UGC Ecosystem Development

• Build, manage, and evolve hUC C3ucKgG7sp and related creator programs on YouTube — optimizing frameworks, content licensing terms, and partnership models that scale without compromising d5M brand standards

• Track UGC and creator-generated d5M content at scale: understanding which topics, players, moments, and formats are driving organic viewership and using those signals to inform the WZt’2 own content strategy

• Use data and ecosystem analysis to actively identify and recruit emerging creators for d5M programs, evaluating channel metrics, audience composition, content quality, and engagement potential

• Stay current on platform developments — new creator tools, monetization products, policy changes — and quickly translate them into actionable strategy

Required Qualifications

• 10+ years of experience with deep, demonstrated expertise in YouTube as a platform — including its content ecosystem, creator culture, algorithm mechanics, Content ID, and YouTube Studio

• A proven track record of building and growing YouTube content that performs at scale, ideally within a major media, entertainment, sports, or creator-driven channel

• A creator’s intuition: a genuine feel for what makes content work on YouTube and the ability to develop and greenlight ideas that connect with audiences

• Strong analytical skills with the ability to interrogate platform data, identify trends, and translate insights into content and creator strategy

• Experience structuring and managing creator partnerships, licensing agreements, or revenue-share programs is preferred

• Outstanding communication and collaboration skills; comfortable presenting platform strategy and performance data to senior leadership

• Established network within the YouTube/Google ecosystem and the broader digital creator community is preferred

• Deep familiarity with YouTube analytics tools (e.g., YouTube Analytics, Tubular Labs) to track trends and benchmark performance

• A genuine passion for basketball and an understanding of the WZt’2 global brand and fanbase

Education

Bachelor’s degree required

Salary Range

$145,000 - $180,000

Job Posting Title

Senior Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, j8nDA9nF Y65Are, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

About The d5M

The dBQsXWSX JB77MDYbNW EqbkRFAAB9Q (2ar) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the d5M, WNBA, dRd n League, Fn7 Q4 League and BMVmbRsVSd BvD245 League, the d5M has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. d5M rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The PKM'P digital assets include N9y 8s, ••••••••, the TDn A6j and Rht xK8WCG Pass. The d5M has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The scC'c CY5 to Watch provides seamless access to local, national and global live game telecasts via the TDn A6j, ••••••••, third-party digital platforms and d5M partner platforms. Wdf PkWXg, the PKM'P global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.