Product Designer — United States — LinkedIn — 4490225487

About The Company

Gusto is a leading platform dedicated to empowering small businesses by providing seamless Money and HR Experience solutions. Our teams focus on creating AI-native products that help small businesses make critical financial and people decisions with confidence and trust. We prioritize craftsmanship, judgment, and user-centric design to build durable trust and deliver impactful experiences. With physical office locations in Denver, San Francisco, and New York City, Gusto fosters a collaborative and inclusive work environment that embraces diversity and innovation. We are committed to supporting our employees with flexible hybrid work arrangements and a culture that values reliability, responsiveness, and continuous learning.

About The Role

We are seeking several Staff Product Designers to join our Money and HR Experience product organizations. In this role, you will own end-to-end design experiences within a specific domain, transforming ambiguity into clear and trustworthy products. You will work closely with Product Managers and Engineers in a product quartet, driving design decisions with high craftsmanship and storytelling. Your responsibilities will include shaping product goals and roadmaps, designing AI-enabled experiences thoughtfully, grounding decisions in customer insights, and evolving Gusto’s design system. This position requires strong judgment to evaluate AI outputs and a passion for creating accessible, high-quality user experiences in complex, compliance-sensitive environments.

Qualifications

• 6+ years of product design experience owning and shipping end-to-end work, preferably in B2B SaaS, fintech, or other high-trust domains.

• Demonstrated experience designing AI-enabled or conversational user experiences, including handling uncertainty, errors, and human overrides.

• Ability to work comfortably with ambiguity and 0?1 product development, framing problems and scoping work independently.

• Strong systems thinking skills with experience contributing to and evolving design systems.

• Excellent judgment in evaluating AI outputs and determining appropriate use and overrides.

• Proven collaboration and communication skills across design, product, engineering, and data teams.

• Bonus: Experience in regulated or high-stakes domains such as fintech, financial services, HR, compliance, legal, or healthcare.

• Bonus: Hands-on experience designing AI-driven or agentic product experiences and AI governance or evaluation practices.

• Bonus: Service-design fluency with real journey mapping and operational handoffs.

• Bonus: Experience leading a team’s transition to AI-native workflows.

Responsibilities

• Own the full design lifecycle within your domain, from framing ambiguous problems to delivering accessible, high-craft experiences that simplify complexity for customers.

• Collaborate with Product Managers and Engineering leads to set goals, prioritize work, and define roadmaps balancing customer trust, business value, and technical constraints.

• Translate early-stage, ambiguous strategies into clear scopes, user flows, and interaction patterns, including creating new design patterns where necessary.

• Design AI experiences thoughtfully by representing uncertainty, surfacing errors gracefully, preserving user agency, and defining when human intervention is needed.

• Base design decisions on customer insights through research, competitive audits, and hypothesis-driven exploration in sensitive and compliance-focused domains.

• Elevate the quality and consistency of design by contributing to and evolving Gusto’s design system.

• Work in fast iteration cycles and leverage AI tools in your design practice to prototype, ship, and refine products based on real user feedback.

Benefits

• Competitive cash compensation ranging from $146,000 to $183,000 annually in Denver, and $177,000 to $222,000 annually in San Francisco and New York, with final offers based on experience and expertise.

• Hybrid work model with expectations to work from office 2-3 days per week in designated locations.

• Inclusive and diverse workplace culture that values different perspectives and backgrounds.

• Opportunities to work on cutting-edge AI-native products impacting small businesses.

• Support for professional development and growth within a high-trust and innovative company.

• Reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout the hiring process.

Equal Opportunity

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decisions based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other legally protected characteristic. We consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws.