Campaign Operations Specialist — United States

This is a Fully Remote Job

About Our Client:

LastPass operates in the secure access management industry, addressing the challenge of managing and protecting access to AI, applications, and credentials directly from the browser. The organization serves over 100,000 businesses and millions of users worldwide, aiming to provide seamless, secure access to essential tools and information as environments evolve.

About the Opportunity:

The CAMPAIGN OPERATIONS SPECIALIST is responsible for building and deploying targeted, timely marketing campaigns that engage customers at critical moments. This role supports growth by enhancing renewals, expanding existing customer relationships, and improving trial conversions through data-driven campaign management. The position contributes by ensuring campaigns are launched accurately and efficiently, directly impacting customer engagement and organizational growth.

Responsibilities:

• Build and deploy targeted campaigns using marketing automation

• Maintain nurture tracks to guide prospects and customers through trial, adoption, and expansion

• Execute account-based marketing and multi-channel programs based on campaign briefs

• Set up real-time triggered campaigns responding to customer behavior and product activity

• Segment audiences and personalize campaigns using marketing, sales, and product data

• Manage marketing data environment for accurate and current campaign data

• Identify and resolve Salesforce and Marketo synchronization issues

• Utilize AI and MCP connections to accelerate campaign building, testing, and data verification

Requirements:

• Experience building nurture, ABM, and triggered programs in Marketo

• Knowledge of Salesforce data structures and Marketo synchronization

• Experience segmenting audiences and personalizing campaigns using diverse data sources

• Fluency with AI tools, including MCP connections for integration with Marketo and other data

• Strong organizational skills and structured thinking

• Attention to detail with thorough testing and data accuracy

Pay Range and Compensation Package:

• US Pay Range $74,000—$83,250 USD

Benefits & Perks:

• Comprehensive health coverage including dependents

• Parental leave

• Flexible paid time off policies including quarterly self-care days and volunteer days

• Home office setup support

• LastPass Families free account for up to five members

• Continuous learning and development opportunities with an annual stipend

• Peer-to-peer recognition program

• Employee Assistance Program for well-being

• Remote work stipend

• Flexible work arrangements including short-term or remote-centric options

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

Wu4Q62TMZ is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.