Marketing Gy9qz7NzCy - #26-28780 — Sunnyvale, CA

Hybrid Schedule onsite work 3 days per week

Duration: 12 months contract

Position Summary

We are seeking an experienced Lifecycle Marketing Specialist to support large-scale lifecycle marketing campaigns for Google Workspace customers. The ideal candidate will have strong hands-on experience in CRM campaign management, email marketing, customer journey optimization, and marketing automation. This role will focus on executing customer lifecycle campaigns, improving engagement and conversion, analyzing campaign performance, and collaborating with creative teams, agencies, and internal stakeholders to ensure successful campaign delivery.

Key Responsibilities• Manage and execute large-scale lifecycle marketing campaigns for Google Workspace customers.

• Develop customer journey campaigns covering trial engagement, trial-to-paid conversion, product adoption, customer education, upselling, and subscription expansion.

• Drive customer engagement through first-party and third-party marketing ecosystems.

• Analyze campaign performance, identify gaps, and recommend optimization strategies.

• Conduct A/B testing to improve campaign effectiveness and customer engagement.

• Collaborate with creative teams and external agencies to develop and execute marketing campaigns.

• Coordinate creative reviews, gather stakeholder feedback, and work with leadership to finalize campaign assets.

• Partner with Activation Managers and Program Managers to ensure timely campaign execution and delivery.

• Monitor campaign performance and leverage data-driven insights to improve customer engagement and conversion.

Minimum Qualifications• Hands-on experience in Lifecycle Marketing, CRM Marketing, or Email Campaign Management.

• Strong experience executing large-scale email marketing campaigns, preferably within B2B environments.

• Proficiency in CRM and marketing automation platforms.

• Experience with Salesforce Marketing Cloud or Marketo.

• Strong understanding of customer journeys, lifecycle marketing, and marketing automation.

• Experience conducting A/B testing and analyzing campaign performance.

• Strong analytical skills with the ability to identify performance gaps and recommend improvements.

• Experience collaborating with creative teams, agencies, and cross-functional stakeholders.

Preferred Qualifications• Experience supporting B2B technology or SaaS marketing campaigns.

• Familiarity with Google Workspace or similar subscription-based products.

• Experience managing customer lifecycle programs involving activation, adoption, retention, and upselling.

• Familiarity with Figma for reviewing creative assets and providing design feedback.

• Experience managing multiple campaigns and creative review cycles in a fast-paced environment.

About AB E29k rfntUUj7H:

AB E29k rfntUUj7H is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about AB E29k rfntUUj7H, please visit ••••••••

AB E29k rfntUUj7H is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.