JakNjttmpx - Remote — United States — LinkedIn — 4488323265

About The Company

Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world’s most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually at our testing locations in 180 countries around the world. With over three decades of experience working with clients of all sizes across a multitude of industry sectors, our mission is to design and deliver the highest quality and most innovative testing solutions anytime, anywhere. As a global leader in credentialing and skills development, Prometric is committed to building the workforce of tomorrow across industries and professions in over 180 countries. Our extensive expertise spans the entire assessment lifecycle, from development through delivery and beyond.

About The Role

We are seeking an experienced Copywriter to join our Brand Content team within the Marketing department. Reporting to the Sr Manager, Brand Content, this remote position requires a hands-on writing professional who combines strong copywriting and editorial skills with a solid understanding of marketing principles. The successful candidate will create clear, compelling content tailored to a variety of audiences, channels, and formats, including B2B and B2C communications. This role involves developing content for campaigns, websites, emails, thought leadership, sales enablement, events, presentations, and other marketing communications. The ideal candidate is a versatile writer capable of adapting messaging, tone, and style to meet the objectives of diverse projects while maintaining alignment with Prometric’s brand voice and editorial standards.

Qualifications

• 4+ years of professional experience in copywriting, content marketing, marketing communications, or related fields, with significant focus on copywriting.

• Portfolio demonstrating strong professional copywriting across multiple formats and channels, including both short- and long-form content.

• Excellent writing, editing, and proofreading skills with strong command of voice, tone, grammar, and structure.

• Marketing experience and understanding of how content supports audience engagement, campaign goals, and business objectives.

• Ability to synthesize complex information and integrate input from multiple sources into clear, compelling messaging.

• Strong organizational skills with the ability to manage multiple assignments and priorities effectively.

• Excellent communication and collaboration skills, including receptiveness to feedback and editorial direction.

• Strong attention to detail and commitment to accuracy and quality.

• Proficiency with Microsoft Office applications, including Word and PowerPoint.

• Practical experience using generative AI tools to support content development and enhance workflow efficiency.

• Comfortable maintaining regular overlap with Eastern Time business hours for meetings and collaboration.

Preferred Qualifications

• Experience writing for both B2B and B2C audiences.

• Familiarity with marketing KPIs, lead generation, conversion metrics, ROI, or other digital marketing concepts.

• Experience with complex, technical, education, credentialing, or other information-rich subject matter.

• Familiarity with content management systems, Adobe Creative Cloud, or video production processes.

Responsibilities

• Research, write, edit, and proofread content across various channels including websites, email campaigns, articles, thought leadership pieces, marketing collateral, sales enablement materials, presentations, event communications, video scripts, social media, and paid media.

• Create content for both B2B and B2C audiences, adapting messaging, tone, and detail level according to the target audience, channel, and objective.

• Translate complex or technical information into clear, accurate, and audience-focused content.

• Collaborate with Marketing, Design, Communications, Sales teams, subject-matter experts, and other stakeholders to develop effective messaging and content strategies.

• Ensure all content adheres to established brand voice, messaging, and editorial standards while bringing fresh ideas and strong writing craftsmanship to each project.

• Manage multiple assignments simultaneously, prioritizing tasks and communicating proactively about workload, competing demands, and potential timing risks.

• Incorporate feedback and editorial direction thoughtfully and efficiently to meet project objectives and maintain brand consistency.

• Use generative AI responsibly to accelerate ideation, drafting, and refinement; develop and optimize prompts and AI-enabled workflows that support accurate, compelling, on-brand content.

• Apply SEO, AEO, and other content best practices where appropriate, leveraging performance insights to enhance future content quality and effectiveness.

• Review content through final production stages to ensure accuracy, consistency, and quality standards are met.

• Contribute to other marketing communications projects and priorities as needed to support overall team objectives.

Benefits

• Remote work opportunity allowing flexibility and work-life balance.

• Collaborative and inclusive work environment with a global team.

• Opportunity to contribute to impactful projects that support workforce development worldwide.

• Access to innovative tools and technology, including generative AI for content creation.

• Professional growth and development within a leading global organization.

Equal Opportunity

Prometric is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.