Senior Marketing Specialist — Scottsdale, AZ

Senior Marketing Specialist

Scottsdale, AZ (Onsite)

Are you ready for your next opportunity?

EAKjmW BrS4Fh is looking for a Senior Marketing Specialist to join our organization. In this role, you will independently plan, execute, and evaluate marketing initiatives that strengthen our brand and support business development and recruiting. You will manage communications, digital channels, collateral, conferences, and community outreach, combining hands-on content creation with creative problem-solving and measurable results.

Key Responsibilities

Marketing Collateral & Brand Communications

• Create and maintain service-line slipsheets, one-page summaries, presentations, event materials, and other marketing and outreach collateral.

• Develop reusable templates and maintain consistency with approved branding, messaging, accessibility, and applicable compliance requirements.

• Coordinate with internal subject-matter experts to confirm accuracy and manage review, approval, version control, and distribution of materials.

• Proactively identify gaps in existing marketing materials and recommend and produce updates that support emerging Company priorities.

Website Management

• Manage routine website content updates, including service information, news, events, and other approved communications.

• Maintain accurate, accessible, user-friendly, mobile-responsive content and coordinate technical changes with internal or external web support.

• Monitor website traffic, engagement, conversions, and other analytics; recommend content and usability improvements based on performance.

• Maintain a current website content inventory and prioritized improvement plan; proactively identify outdated information, content gaps, usability concerns, and opportunities to improve engagement and conversions.

Social Media & Content

• Maintain a channel-specific social media strategy, publishing calendar, and approved response practices; create, schedule, and publish accurate, engaging, culturally respectful content.

• Highlight Company services, recruiting initiatives, community involvement, educational information, and organizational developments.

• Monitor comments, mentions, and messages; route sensitive inquiries appropriately and report on engagement, reach, audience growth, and referral traffic.

• Develop clear, compelling messaging that translates complex healthcare, staffing, and consulting information into accessible content for clients, candidates, and partners.

• Identify opportunities for thought leadership, educational content, success stories, and approved testimonials that strengthen the Company’s credibility.

Community Engagement & Outreach

• Develop and maintain an annual community engagement plan identifying priority audiences, partners, events, sponsorships, and outreach opportunities.

• Coordinate participation in health fairs, community events, educational activities, and culturally relevant observances.

• Work with internal teams and community partners on outreach materials, logistics, participation, and timely follow-up; build respectful, sustained relationships.

• Ensure community-facing communications reflect cultural awareness and respect; obtain appropriate approvals before using client or partner names, photographs, stories, or testimonials.

Conference Planning & Execution

• Plan and coordinate approved conferences, exhibits, sponsorships, and speaking engagements, including objectives, budgets, timelines, departmental participation, and event execution.

• Coordinate booth reservations or rentals, exhibitor services, equipment, shipping, signage, presentation materials, and other logistical requirements within established deadlines.

• Work with participating departments to identify priority contacts, coordinate permitted pre-event outreach, schedule meetings, and promote Company participation.

• Coordinate conference lead capture, assign departmental follow-up ownership, and track completion of timely post-event outreach using approved systems and contact practices.

• Track conference expenditures, qualified contacts, scheduled meetings, resulting opportunities, and follow-up completion. Coordinate with participating departments to evaluate longer-term outcomes, including attributable revenue and return on investment where measurable, and recommend future participation.

Digital Advertising, Search & Email Marketing

• Manage approved Google Ads and other digital campaigns, including audiences, keywords, creative content, landing pages, conversion tracking, and budget pacing; evaluate click-through rates, cost per click, conversion rates, and cost per conversion to recommend improvements.

• Develop and maintain search engine optimization (SEO) initiatives addressing keyword research, website content, metadata, internal linking, local search visibility, and organic search performance.

• Develop segmented email campaigns and newsletters; test messaging, subject lines, and content; maintain approved contact practices; and monitor delivery, engagement, unsubscribes, and conversions.

• Coordinate external marketing agencies or vendors when needed and monitor their deliverables, spending, and results.

• Evaluate appropriate marketing technologies, automation, and AI-assisted tools to improve efficiency while protecting confidential information, verifying accuracy, and following Company policies.

Marketing Planning, Reporting & Collaboration

• Develop and maintain a monthly marketing performance dashboard covering relevant website, social media, advertising, email, outreach, and event results, with quarterly recommendations for improvement.

• Handle sensitive information appropriately and represent the Company with professionalism.

• Independently lead approved marketing initiatives from concept through planning, execution, follow-up, and evaluation; communicate progress and obtain timely approval for decisions outside delegated authority.

• Identify and propose creative, practical marketing opportunities; incorporate feedback constructively and revise or redirect plans promptly when priorities, resources, or leadership direction change.

• Exercise sound judgment regarding routine decisions and seek timely approval for significant expenditures, sensitive messaging, strategic changes, and other matters outside delegated authority.

• Maintain organized project schedules, approvals, deliverables, and vendor commitments; anticipate obstacles, resolve routine issues, and ensure reliable follow-through.

• Recommend marketing plans and campaign priorities aligned with Company strategy, service offerings, audience needs, and growth opportunities.

• Translate approved priorities into an integrated marketing calendar and actionable plans with objectives, timelines, deliverables, and performance measures.

• Monitor industry developments, audience needs, competitor activity, and emerging marketing practices to identify practical opportunities for the Company.

• Coordinate cross-functional marketing projects with Business Development, Recruiting, Operations, clinical teams, and leadership, securing needed inputs and maintaining accountability for completion.

• Maintain an organized, current library of approved brand assets, marketing collateral, photographs, presentations, and templates with appropriate version control.

• Prepare cost estimates and resource recommendations for proposed campaigns, events, and promotional activities; evaluate vendor proposals and monitor spending against approved budgets.

Qualifications

• Bachelor’s degree in marketing, or a closely related field with substantial marketing coursework, required.

• Minimum of four years of progressively responsible professional marketing experience; five to seven years preferred, including independent planning, execution, and evaluation of campaigns and projects.

• Experience using website content management systems, social media platforms, web analytics, Google Ads, SEO tools, and email marketing platforms.

• Strong writing, editing, organizational, project management, and interpersonal communication skills.

• Ability to manage multiple priorities, coordinate with stakeholders, meet deadlines, and maintain confidentiality in a healthcare environment.

• Demonstrates accountability, sound judgment, initiative, and reliable follow-through, independently advancing responsibilities and completing assignments accurately and on time without requiring frequent direction or oversight.

• Ability to communicate in a positive, approachable, and engaging manner with colleagues, candidates, clients, community partners, and other stakeholders.

• Ability to develop original ideas while remaining collaborative, responsive to direction, and willing to revise or discontinue approaches based on organizational needs.

Preferred Qualifications

• Experience supporting healthcare organizations, SYvurj communities, rural healthcare settings, or culturally diverse audiences.

Native American Preference: Preference in filling vacancies is given to qualified Native American candidates in accordance with federal law (Title 25, USC Section 472). Form BIA-4432 should be submitted with the application. For more information about Native American Preference in employment please click here.

Equal Opportunity Employer: EAKjmW BrS4Fh is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We value the skills, experience, and dedication that veterans bring to the workplace and qualified veterans are encouraged to apply. EAKjmW BrS4Fh is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know by emailing •••••••• or by calling (••••••••For more info on EEOC please visit EEOC KNOW YOUR RIGHTS