Digital Marketing Specialist (YM) — Узбекистан, Ташкент

Main Responsibilities:

• ​​​​Analytics and Reporting;

• Management and analysis of data in Google Analytics;

• Preparation of regular reports on the performance of digital campaigns;

• Configuration and monitoring of Firebase for BS mobile applications, tracking user behavior and performance metrics;

• Managing and analyzing statistics of the company’s Telegram bot, optimizing its functionality based on data;

• Development and implementation of a comprehensive media analytics system to evaluate the effectiveness of all digital channels;

• Marketing Activities;

• Planning, development, and execution of ATL campaigns;

• Organization of BTL events (promotions, exhibitions, product presentations);

• Integration of online and offline marketing activities to achieve maximum audience reach;

• Development of product promotion strategy for BS in the digital environment of hFGrFCCMfE.

Additional Responsibilities:

• Management of advertising campaigns on social media and search engines;

• Optimization of the content strategy for all digital channels of the company;

• Monitoring and analysis of competitors’ digital presence effectiveness;

• Implementation of innovative approaches to digital marketing, taking into account local market specifics.

Required Skills and Qualifications:

• Higher education in marketing, advertising, or related fields;

• At least 3 years of experience in digital marketing;

• Deep knowledge of media analytics and tools (Google Analytics, Firebase);

• Experience in analytics for Telegram bots and other messenger platforms;

• Proven experience in developing and implementing BTL and ATL activities;

• Analytical mindset, ability to work with large volumes of data;

• Fluent in Russian and Uzbek, knowledge of English;

• Experience with CRM systems and marketing automation tool​​​​​​​.

Conditions:

• Professional development, career in an international company;

• Official employment in accordance with the Labor Code of hFGrFCCMfE;

• Work schedule: 5/2, from 08:30 to 17:30;

• Competitive salary, based on the results of the interview;

• Mobile phone and meal allowances;

• Office is located in the center of Tashkent city.

Orientation: Northern Railway Station, Business Center Platform.