Senior Marketing Manager (PR26108) — Greater Roanoke Area

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

• Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

• Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

• Develop and recommend creative ideas related to Company branding activities and execute

• Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

• Advise parent and group companies to ensure that all activities follow parent company branding objectives

• Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence

• Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

• Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

• Create and deliver newsletter articles for publication and distribution

• Source and manage vendors to maintain optimal cost where feasible

• Develop annual budget proposal for assigned business unit marketing activities

• Execute and manage all company business unit promotional email campaigns

• Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

• Prepare press releases for industry trade publications for assigned business unit

• Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

• Bring full effort to bear on tasks assigned by manager

• Give manager best advice

• Give earliest notice when work cannot be delivered as specified

• Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

• Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

• Comply with all Company policies, practices, and procedures and all regulations and laws

• Recommend viable improvements proactively

• Ensure effective utilization of business tools and processes

Requirements

Minimum Qualifications

• Bachelor's degree in Business Studies, Marketing, Communications or a related field

• 10 years' experience in marketing and marketing communications in a global B2B market

•

• Demonstrated experience delivering effective integrated marketing communications campaigns

•

• Demonstrated successful product marketing and brand management experience

•

• Demonstrated successful working relationships with clients, suppliers, and other internal and external contact

• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills

• Demonstrated continuous improvement in areas of responsibility

•

• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps

•

• Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

• 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries

• Demonstrated experience working in a global organization

• Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

Link to k9qVt TByfDMNBwhm Americas website

•••••••• To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer