Social Art Director (Beauty) — New York, NY

Job Description

Social Art Director (Beauty)

Employment type: Full-Time

Location: Hybrid in NYC

About The Role

We’re seeking an Art Director who brings together beauty, culture, content, and commerce. Reporting to the VP of Creative, you’ll shape social-first creative across digital platforms, creator partnerships, and emerging shopping experiences.

This role calls for a conceptual thinker who understands how consumers discover and purchase beauty products today. You’ll lead a team of three and collaborate across social, influencer, media, ecommerce, and marketing to create platform-native content that builds engagement and drives conversion.

What You’ll Do

• Lead creative development for social campaigns, creator content, TikTok Shop, social commerce, and always-on content.

• Concept and produce assets for organic and paid social, including TikTok, Instagram, YouTube Shorts, and Pinterest, as well as CRM, websites, paid media, and visual merchandising.

• Turn cultural trends, audience insights, and platform behaviors into timely, compelling creative.

• Develop short-form video, motion graphics, and other content designed for engagement and conversion.

• Collaborate with creative leadership, copywriters, photographers, videographers, and external creators; prepare shot lists for photo shoots.

• Partner with the visual merchandising team on 2D graphics for renderings and deliver final graphics to vendors.

• Use performance insights to test, refine, and optimize creative for individual platforms and audiences.

• Work with project management and cross-functional partners to deliver high-quality content efficiently.

• Stay current on creator partnerships, affiliate marketing, livestream shopping, and evolving social commerce practices.

• Manage a social art director, digital designer, and copywriter, guiding creative development, workload priorities, and execution.

What You Bring

• At least 6 years of experience in digital art direction, creative concepting, and design, with an emphasis on social-first and digital commerce environments.

• A strong portfolio featuring social campaigns, short-form video, creator collaborations, social commerce, and performance-driven work.

• Deep knowledge of TikTok Shop, influencer and affiliate content, livestream shopping, and digital consumer behavior.

• Expertise in Adobe Creative Suite and Figma, plus proficiency in After Effects, motion graphics, and video editing.

• Experience directing photography, video, creator content, and user-generated-style assets.

• A refined design sensibility and the ability to balance brand storytelling with performance objectives across the consumer journey.

• Curiosity about performance data, emerging platforms, and creative technologies, including AI.

• Strong collaboration and project-management skills, with the adaptability to work in a fast-paced, test-and-learn environment.

• A passion for beauty, culture, creators, and meaningful consumer experiences.

What Success Looks Like

In your first year, you’ll help elevate the brand’s social presence through culturally relevant, creator-led content. Your work will support growth through social engagement, creator partnerships, TikTok Shop performance, and storytelling tailored to how consumers discover and shop.