Marketing Analyst/Data Strategist Consulant — Texas, United States

Build and maintain marketing funnel dashboards spanning crawl activity, indexation, search visibility, rankings, impressions, traffic, lead clicks, leads, and downstream conversions where data is available.

- Integrate sources such as Databricks, BigQuery, SEOClarity, web analytics, server access logs, and lead-generation systems.

- Enable analysis by listing lifecycle and type, URL, market, device, and acquisition channel.

- Maintain pipelines, API integrations, scheduled jobs, and BI reporting; automate workflows and establish data-quality checks, monitoring, and alerting.

- Define consistent metrics and make reporting reliable and useful to Marketing, Product, and Engineering stakeholders.

- Investigate performance changes, identify root causes, and distinguish trends from seasonality, inventory changes, and data issues.

- Analyze SEO health, acquisition channels, landing pages, leads, conversions, cohorts, and the impact of launches and marketing initiatives. Present clear recommendations with expected impact and success measures.

- Identify attribution and measurement gaps, and support experimentation and ongoing performance evaluation.

### Qualifications

- Significant hands-on experience in marketing, digital, or web analytics; strong SQL skills and experience with large datasets, warehouses, and data pipelines.

- Experience building dashboards in Power BI, Tableau, Looker, or similar tools; integrating marketing sources, automating reporting, and implementing data-quality checks.

- Strong understanding of SEO measurement, including crawling, indexation, rankings, impressions, organic traffic, and conversions.

- Able to work independently, communicate clearly, and turn analysis into actionable recommendations.

- Available to work in a US time zone.

Experience with Databricks, BigQuery, Python, Google Cloud Run, APIs, SEOClarity, Google Search Console, GA4, server logs, Amplitude, Segment, Heap, paid campaign measurement, or AI-powered analytics automation is a plus.

**Success means** trusted reporting that connects marketing activity to business outcomes, less manual work, and timely, evidence-based recommendations