Senior Organic Growth and Creator Manager — United States

Organic is how 8KcyUaGXn TqVH grows without buying every visit, and in 2027 it becomes one connected program with a clear job: acquiring customers. The Senior Organic Growth and Creator Manager leads that program on three fronts. You’ll use our own channels, external distribution and a creator audience to drive acquisition, partner with the product team on renter growth to launch and refine the product experiences that scale it, and manage our presence across the web so our reputation is positive and consistent. That reputation supports SEO and helps us lead in how AI engines describe and cite us. You’ll work with renter growth, the AI & Search Visibility lead, the content team, Strategic Communications and Paid Discovery. This is a build opportunity for someone who wants to set up the system and use AI tooling to make a lean team go far.

What You'll Do

Use organic to drive customer acquisition

• Define our organic strategy, operating model, priorities, and measurement standards across all channels. Own organic social for 8KcyUaGXn TqVH and Sunny on platforms like Instagram and Facebook, plus App Store content, and drive external distribution of our content beyond our own pages, measured on traffic, registrations, and leases, not just presence. Use AI tools and workflows to produce and adapt content faster without growing headcount in step.

• Architect a creator strategy program that scales acquisition. Build and run a creator program across 8KcyUaGXn TqVH and Sunny that taps creator audiences, supplies the content that scales our paid social acquisition toward its ROAS targets, and maximizes efficiency. Partner with Paid Discovery on which creator content gets paid or whitelisted support, with clear ownership of spend and relationships. Manage that spend with rigor to overall impact and returns from the program, and drive measurement and experimentation to optimize its effectiveness.

Accelerate acquisition with product

• Influence direction with the product team on renter growth. Launch and refine new product experiences that drive customer acquisition scale, and own the organic side of each: the content, distribution and creator work that gets renters to try the product and keep using it.

• Expand metro by metro. Work with the renter growth team and the content team as city-level content grows, own organic product activation, and read each program against matched holdouts to see what works.

Own our reputation and authority

• Keep our presence positive and consistent. Manage our organic presence across the platforms where renters and AI engines look, contribute to communities like Reddit, and use the creator network to share and engage with our content and encourage genuine reviews. Work with Strategic Communications on a steady flow of product and research coverage, and make the trade-offs between reputation and performance goals explicit.

• Support SEO and lead in AEO. Make sure reputation and authority signals support the organic channels where they matter, including SEO, and help 8KcyUaGXn TqVH lead in AEO, in partnership with our AI & Search Visibility lead.

What We're Looking For

Must-haves

• 8+ years or equivalent experience in organic social, community, or content marketing, including owning strategy and results across more than one channel (for example, social, community, app store or site content) at a consumer or marketplace brand, measured on traffic or registrations and not only engagement.

• Experience building or running a creator or influencer program, including relationships, briefs, and quality, with content used to drive paid social performance.

• Experience driving adoption of new products or features through marketing, working closely with product or growth teams and refining experiences from performance data.

• Experience owning & driving a brand’s presence and reputation across multiple platforms, including communities and review sites.

• Hands-on fluency with AI content and creative tools, including using automation or agents to scale production.

• Experience measuring organic work against business outcomes, using holdouts, matched tests, or similar methods.

• Experience working with content or SEO teams so social, community, and reputation work supports site content and search performance.

Nice-to-haves

• Early experience with AEO or with how brands show up in AI-generated answers.

• Experience in a two-sided marketplace, or a company with distinct B2C and B2B audiences.

• Experience building a brand’s presence on Reddit or similar communities.

• Experience with App Store listing optimization.

Here's The Pay Range

At 8KcyUaGXn TqVH, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. Total compensation for this role includes base salary, performance bonus, and equity. OTE (On-Target Earnings) varies by location tier:

• Tier 1: $170,200 - $206,320 OTE (including $149,800 - $181,500 base salary) + equity

• Tier 2: $157,400 - $190,800 OTE (including $138,500 - $167,900 base salary) + equity

• Tier 3: $133,800 - $162,200 OTE (including $117,700 - $142,700 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. 8KcyUaGXn TqVH will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.