Senior Shopify Web Designer (Freelance) — EMEA

Senior Shopify Web Designer (Freelance)

Create premium, high-converting Shopify experiences for a fast-growing DTC pet brand.

Job Overview

We’re looking for an experienced Senior Shopify Web Designer to lead a website design upgrade for a profitable direct-to-consumer pet brand.

This is a fully remote freelance opportunity offering US$35–$70 per hour. The initial project is estimated at 40–80 hours over 4–8 weeks.

You’ll develop 2–3 website design directions per brand, build a mobile-first Figma design system, and create 8–10 signature website sections per brand. Your designs should outperform the existing versions in conversion rate and revenue per visitor.

About the Company

Our client is a profitable DTC pet brand selling premium products through Shopify, Amazon, and Chewy.

The business generates:

• Over US$50 million in annual revenue.

• More than US$2 million per month in Meta advertising spend.

• A growing portfolio, with a second brand recently launched.

• A fully remote, lean, senior-level team.

The products already have a premium market position, but the websites need to reflect that same level of quality. Your role is to close that gap through strong visual design and conversion-focused execution.

Key Responsibilities

1. Establish the Visual Direction

• Develop 2–3 website design directions per brand within the first two weeks.

• Elevate the brands while preserving the elements that already work.

• Establish a cohesive visual direction aligned with each brand's positioning.

2. Build the Figma Design System

• Create a mobile-first Figma design system for both brands.

• Complete the design system by the midpoint of the project.

• Establish reusable components, design standards, and usage guidelines.

• Ensure the system can be extended by developers and AI tools.

3. Design High-Performing Website Sections

• Design 8–10 signature website sections per brand.

• Deliver both mobile and desktop versions.

• Prepare sections for launch through split testing.

• Focus on improving conversion rates and revenue per visitor.

4. Apply Conversion-Focused Design

• Use strong visual hierarchy, clear messaging, and persuasive calls to action.

• Incorporate trust signals and social proof.

• Prioritize fast, intuitive mobile layouts.

• Ensure designs support measurable commercial performance.

5. Complete the Design Handover

• Deliver organized Figma files and design documentation.

• Provide usage rules and component guidelines.

• Conduct a walkthrough so the internal team can implement the designs using AI.

• Complete deliverables within the agreed timeline and budget.

Required Experience & Qualifications

• At least 5 years of professional website design experience.

• A strong portfolio featuring live e-commerce websites, ideally Shopify stores.

• Proven ability to elevate established e-commerce brands without losing what already works.

• Daily experience using AI design tools to explore creative directions and accelerate delivery.

• Strong Figma skills, including building scalable design systems.

• Ability to create design systems that developers and AI tools can extend.

• Strong understanding of conversion-focused design, including visual hierarchy, social proof, calls to action, and mobile optimization.

• Fluent English communication skills.

• Availability for approximately 40–80 hours over the next 4–8 weeks.

Project Details & Compensation

• Hourly Rate: US$35–$70, depending on experience.

• Engagement: Freelance.

• Location: Fully remote.

• Initial Project: Approximately 40–80 hours over 4–8 weeks.

• Payment: Monthly invoicing based on hours logged.

• Paid Test: A paid design test at your hourly rate before any commitment.

What You Can Expect

• Direct access to the Brand Lead and CRO Lead, with no unnecessary management layers.

• Opportunity to work with a profitable DTC brand generating over US$50 million annually.

• A high-visibility project supporting a business scaling from US$50 million toward US$100 million or more in annual revenue.

• Potential for ongoing design work after the initial project.

• A fully remote and collaborative working environment.

How to Apply

If you have a strong e-commerce design portfolio, understand Shopify, and can combine premium visual design with conversion-focused thinking, we’d like to hear from you.

Apply for this role: ••••••••