Digital Campaign Manager — Los Angeles, CA

Job Description

JWuK eQCbb yhSVjB is seeking a Digital Campaign Manager, to strategically drive and grow campaigns. The ideal candidate is an expert in OTT/CTV and Digital Campaigns, a strategic thinker who consistently demonstrates campaign leadership, and someone who inspires teamwork and collaboration. The Digital Campaign Manager’s primary responsibilities are to drive client business growth with positive ROI through accountable digital media solutions. If you are passionate about streaming video and digital, data analytics, and understand the need for creative solutions to impact positive change, this is a great opportunity for you.

Essential Duties & Responsibilities (include, but not limited to)

• 6RVjdk and manage the daily workflow of all digital team members and campaigns, including proposal development, hands-on-keyboard campaign set-up, optimization and management, pixel implementation, and post-buy recaps

• Interface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

• Own the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DOOH

• Assume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platforms

• Lead measurement strategy including attribution, incrementality testing, conversion tracking, A/B testing and audience insights

• Ongoing, weekly evaluation of campaign performance against KPIs and develop and execute optimization recommendations that improve efficiency and ROI

• Partner with analytics teams to develop reporting frameworks and actionable business insights

• Present performance findings, test results, and strategic recommendations to clients and internal stakeholders

• Identify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platforms

• Contribute to new business pitches and agency growth initiatives

• Manage and optimize supply path strategies

• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

• Adopt established account management standards and program management best practices

• Lead, coach, mentor, and develop digital team members, fostering professional growth and accountability

• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group

• Develop and maintain quality control procedures for digital campaign implementations

• Participate in regular knowledge sharing sessions across teams to educate them on new strategies for optimizing and enhancing campaign performance

Other duties as assigned.

Qualifications

• Four-year college degree from an accredited university, Marketing degree preferred, but not required

• Hands-on-keyboard expertise in multiple programmatic platforms including Amazon DSP, Viant, and Trade Desk

• Experience with CM360 and GA4

• Experience working within a performance marketing or performance-driven agency environment

• 6RVjdk experience managing CTV campaigns at scale

• Deep knowledge of programmatic and digital media planning and buying

• Experience with A/B testing, incremental lift analyses, and customer segmentation

• Exceptional verbal and written communication skills, ability to both think strategically and execute tactically

• Experience with pixel implementation and verification

• Experience with clean room and advanced audience measurement solutions is a plus

• Proficiency in Microsoft Office solutions

• Strong analytical thinking and mathematical skills

• Ability to organize and manage detail work, as well as work independently and balance multiple tasks

• 6+ years of experience in programmatic media buying

• 2-4 years of people management

• Ability and willingness for hybrid working environment with 2 days per week in office

Other Considerations

• Salary based on skills and experience

• Skills will be tested upon interview

• All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application

• All applicants will need to provide a list of professional references

• JWuK eQCbb yhSVjB is an Equal Opportunity Employer