Senior Lifecycle Marketing Manager — Los Angeles Metropolitan Area

Company Description

KgCuj4P is a modern baby care brand redefining what parents expect from diapers and everyday essentials, combining premium performance, thoughtfully selected materials, and beautiful, design-forward products. Our award-winning products are sold direct-to-consumer and through national retailers, including Target. We're a small, fast-moving team passionate about creating better products for babies, moms, and families.

Role Description

We're looking for an experienced, results-driven Senior Lifecycle Marketing Manager to own rQVK5aC'Y email, SMS, and customer retention strategy, driving repeat purchases, subscription growth, and customer lifetime value. The ideal candidate is both a creative storyteller and a data-driven marketer. You know how to build compelling campaigns that connect with customers, but you're equally passionate about analyzing performance, optimizing conversion rates, and driving measurable revenue growth. You'll own the strategy, execution, and ongoing optimization of our lifecycle marketing programs, from customer acquisition and onboarding through retention, replenishment, and re-engagement. This is a hands-on role for someone who can think strategically while independently building, launching, and optimizing campaigns.

You'll collaborate closely with our marketing, creative, e-commerce, and customer experience teams to deliver personalized customer journeys that strengthen relationships and drive long-term growth.

Salary Range: $130,000–$150,000 annually, depending on experience and qualifications.

Responsibilities

• Lead lifecycle marketing strategy across email, SMS, and other direct customer communication channels, with a focus on retention, loyalty, and revenue growth.

• Own the lifecycle marketing calendar, including promotional campaigns, product launches, educational content, and customer engagement initiatives.

• Develop, build, and optimize automated customer journeys, including welcome series, abandoned cart, post-purchase, replenishment, win-back, and subscription lifecycle flows.

• Manage end-to-end execution of email and SMS campaigns, including audience segmentation, copywriting, creative coordination, testing, scheduling, and deployment.

• Develop customer segmentation and personalization strategies based on purchasing behavior, lifecycle stage, engagement, and customer data.

• Continuously test and optimize campaigns, messaging, creative, timing, and automation to improve engagement, conversion rates, and revenue.

• Identify opportunities to increase repeat purchase rates, subscription retention, customer lifetime value, and overall lifecycle marketing profitability.

• Collaborate with marketing, creative, e-commerce, and customer experience teams to ensure consistent brand messaging and seamless customer journeys.

• Maintain CRM data quality, audience lists, and marketing automation integrations, identifying and resolving issues as needed.

• Track and report on key performance metrics, including revenue attribution, conversion rates, retention, and customer lifetime value.

• Stay current on lifecycle marketing best practices, emerging technologies, and opportunities to improve customer engagement and marketing efficiency.

Qualifications

• 5–7+ years of experience in lifecycle marketing, CRM, email marketing, or retention marketing, preferably with a consumer or e-commerce brand.

• Deep hands-on experience with Klaviyo or a comparable CRM and marketing automation platform.

• Proven experience developing and executing email and SMS marketing campaigns that drive measurable revenue and customer retention.

• Strong understanding of customer segmentation, lifecycle marketing, automated workflows, and customer journey optimization.

• Experience with subscription-based e-commerce businesses and recurring purchase strategies is highly desirable.

• Strong analytical skills with the ability to interpret campaign performance, identify opportunities, and translate insights into action.

• Excellent copywriting and editorial skills, with a strong eye for design and compelling brand storytelling.

• Experience building, testing, and optimizing email and SMS campaigns independently.

• Highly organized, detail-oriented, and comfortable managing multiple campaigns and priorities simultaneously.

• Proactive, collaborative, and comfortable working independently in a fast-moving environment.

Nice to have

• Experience with Shopify and subscription management platforms.

• Experience with baby care, beauty, wellness, or other consumer packaged goods brands.

• Familiarity with customer loyalty, referral, and retention programs.

No agencies, please.