Performance Marketing Manager — Bellevue, WA

About REaA4pF

REaA4pF is making hiring more human by connecting job seekers and hiring managers through direct conversations. Our platform combines job matching with real-time chat to help people connect, assess fit, and move forward faster.

About the role

We’re looking for a hands-on Performance Marketing Manager to help grow REaA4pF through measurable, effective paid acquisition.

Your strongest channel should be Google Ads, particularly paid search. You should be comfortable building campaigns, managing budgets, testing new approaches, and translating performance data into clear decisions. You’ll also bring some experience with YouTube advertising and familiarity with the broader Google advertising ecosystem.

Experience with SEO is a strong plus, but not a requirement. Above all, we’re looking for someone who has managed real budgets, learned from both successful and unsuccessful campaigns, and knows how to turn those lessons into better results.

What you’ll do

• Own the day-to-day planning, execution, and optimization of Google Ads campaigns, with paid search as a primary focus.

• Manage keyword research, campaign structure, bidding, audience targeting, ad copy, and budget allocation.

• Launch and optimize YouTube campaigns, testing creative, audiences, and formats to identify what drives meaningful acquisition.

• Monitor campaign performance and improve acquisition efficiency, conversion rates, and the quality of users acquired—not just clicks or traffic.

• Build a structured testing approach across messaging, creative, landing pages, audiences, and bidding strategies.

• Work with creative, product, and marketing teammates to improve the journey from ad click to signup and meaningful platform activity.

• Partner with technical teammates to validate conversion tracking, troubleshoot measurement gaps, and maintain reliable campaign data.

• Communicate results clearly, including what worked, what didn’t, and where to invest next.

• If you bring SEO experience, contribute to keyword strategy, on-page improvements, and opportunities to connect paid and organic search insights.

What you’ll bring

• Approximately 3–5 years of hands-on performance marketing or paid acquisition experience, with demonstrated ownership of campaigns and budgets.

• Strong Google Ads expertise, particularly in search engine marketing (SEM).

• Some hands-on experience running or optimizing YouTube advertising campaigns.

• Working familiarity with Google’s broader advertising ecosystem, including GTM, DV360, SA360, and CM360. You do not need to be an expert in every platform.

• A strong understanding of conversion tracking, attribution, and campaign measurement.

• Confidence analyzing performance data and making practical decisions about budgets, targeting, and optimization.

• A track record of improving measurable acquisition outcomes, with clear examples of your contribution.

• Strong attention to detail, a willingness to experiment, and the ability to execute independently while collaborating with a broader team.

• Ability to work full-time from our Bellevue office.

Nice to have

• SEO experience, including keyword research, on-page optimization, technical SEO fundamentals, or organic performance analysis.

• Experience with the broader Google tech stack including tools such as Display & Video 360 (DV360), Search Ads 360 (SA360), and Campaign Manager 360 (CM360), and Google Tag Manager (GTM).

• Agency experience managing multiple campaigns, accounts, or acquisition goals.

• Startup experience, especially building campaigns and processes in a fast-moving environment.

• Experience with Reddit Ads, Meta Ads, TikTok Ads, or Microsoft Advertising/Bing.

• Experience with other programmatic buying platforms like The Trade Desk.

• Hands-on tagging experience with Google Tag Manager, Tealium, or Adobe Launch.

• Relevant Google Ads or Google Marketing Platform certifications.

• Experience marketing a marketplace, recruitment platform, consumer app, or B2B technology product.

What success looks like

• Campaigns are well structured, actively optimized, and supported by reliable tracking.

• Paid acquisition brings in relevant users who take meaningful actions on REaA4pF.

• Testing produces actionable insights and improves acquisition efficiency over time.

• Budget recommendations are grounded in results, with clear visibility into performance and trade-offs.