Digital Specialist — Houston, TX

About Us

Community hfKVw9 gPD5Hu, Inc. (Community) Is a Non-profit Managed Care Organization (MCO), Licensed By The Texas Department Of Insurance. Through Its Network Of More Than 10,000 Providers And 94 Hospitals, Community Serves Over 400,000 Members With The Following Programs

' Medicaid State of Texas Access Reform (STAR) program for low-income children and pregnant women

' Children's h4szUB rrhtJQ3gk Program (CHIP) for the children of low-income parents, which includes CHIP Perinatal benefits for unborn children of pregnant women who do not qualify for Medicaid STAR

' h4szUB rrhtJQ3gk Marketplace Plans that offer individual health coverage that includes preventive care, emergency services, prescription drugs, and hospitalization available to all, regardless of pre-existing conditions.

' Community hfKVw9 gPD5Hu (HMO D-SNP), a Medicare Advantage Dual Special Needs plan for people with both Medicare and Medicaid that combines Medicare Part A and Part B benefits, Medicare Part D prescription drug coverage, and Medicaid benefits with additional health benefits like dental, vision, transportation, and more.

Improving Members' experiences is at the heart of every Community position. We strive every day to make sure that our Members have access to the high-quality health care they need and deserve.

Community is accredited by URAC for its health plan operations. We offer care management programs for asthma, diabetes, and high-risk pregnancy. An affiliate of the drKqvW xZCBee Vg9CWQ (rQ4t9m gkQaKT), Community is financially self-sufficient and receives no financial support from rQ4t9m gkQaKT or from ZRV5Cs ksnqTQ taxpayers.

Job Summary

The Digital Specialist supports Marketing and Communications by managing Salesforce Marketing Cloud campaign execution and helping optimize Salesforce-based digital portals. This role builds, tests, launches, monitors, and improves email/SMS journeys, audience segments, automations, and performance reporting for members, providers, brokers, and internal communications. The Specialist partners with IS, Salesforce Administration, Data teams, vendors, and business stakeholders to support campaign readiness, data quality, documentation, and governance. The role also provides Marketing ownership for portal content, UX/UI recommendations, navigation, and self-service improvements, with priority focus on the member portal to improve user experience, reduce confusion, and support call center relief. This position serves as a bridge between Marketing and IT, ensuring digital communications and portal experiences are aligned, effective, and scalable.

JOB SPECIFICATIONS AND CORE COMPETENCIES

Salesforce Marketing Cloud campaign execution: Build, test, launch, monitor, and optimize email/SMS journeys, audience segments, automations, data extensions, and performance reporting for member, provider, broker, and internal communications. Support campaign setup, QA testing, personalization, approvals, deployment, and ongoing optimization while ensuring communications meet brand, accessibility, privacy, HIPAA, CAN-SPAM, and internal data-handling standards.

Salesforce portal digital experience, UX/UI, and content optimization: Provide Marketing ownership and recommendations for Salesforce-based member, broker, and provider portal experiences, with priority focus on the member portal. Review portal content, navigation, calls to action, accessibility, plain-language clarity, and user journeys to identify friction points, reduce confusion, improve self-service adoption, and support call center relief. Partner with IT and business owners to prioritize enhancements while maintaining alignment with Marketing Cloud journeys and broader communications strategy.

Audience segmentation, data coordination, testing, and personalization readiness: Partner with Salesforce Administration, Data teams, IS, vendors, and business stakeholders to support audience segmentation, data quality, testing plans, personalization logic, and lifecycle communication readiness. Help translate business needs into campaign requirements, confirm data dependencies, support QA processes, and document segmentation rules so Marketing can scale targeted communications responsibly and consistently.

Reporting, performance analysis, and optimization recommendations: Track and analyze campaign, journey, email/SMS, portal, and digital engagement performance to identify trends, gaps, and improvement opportunities. Build or maintain reporting views, summarize results for stakeholders, and translate performance data into clear recommendations that improve engagement, self-service adoption, member experience, retention support, and operational efficiency.

Cross-functional project coordination and governance: Coordinate day-to-day project flow across Marketing, IS, Salesforce Administration, Data teams, vendors, and business stakeholders. Manage timelines, approvals, testing steps, documentation, prioritization, and status updates for Marketing Cloud and portal-related work. Maintain clear process documentation and governance practices to reduce ad hoc support needs, clarify ownership, and ensure work is delivered accurately and on schedule.

Department goals and other duties as assigned: Actively contribute to the achievement of Marketing and Communications departmental goals, annual business plan priorities, process improvement efforts, and other duties as assigned. Support special projects and emerging business needs related to digital communications, Salesforce Marketing Cloud, portal experience, member engagement, and cross-functional initiatives.

Qualifications

Education/Specialized Training/Licensure: Bachelor's degree required.

Work Experience (Years and Area): Four years in directly related field required.

Healthcare knowledge is a plus.

Software Proficiencies: Microsoft Office Suite; Salesforce Marketing Cloud, including Content Builder, Journey Builder, Automation Studio, Email Studio, Mobile Studio/SMS, etc. Salesforce CRM/data familiarity; Figma, Adobe XD, Miro, Lucidchart, or similar UX/UI and journey mapping tools; basic HTML/CSS for Marketing Cloud email review and troubleshooting.

Salesforce Marketing Cloud certification; Salesforce Experience Cloud or portal support experience; Marketing Cloud Intelligence, Tableau, Power BI, or similar reporting tools. Project Management tools like Wrike, Jira, Asana, ••••••••, Planner, or similar.

Other: Must proactively identify opportunities for improvement and provide strategic recommendations without waiting on direction. Must be able to independently manage deadlines, prioritize tasks, and communicate progress clearly.

Familiar with UX research methods (user testing, heatmaps, etc.)