Lifecycle Marketing Coordinator, CRM — United States

W2vHrD Ra9 sGNsgzgHbHb - the career platform built for marketers.

Build CRM campaigns that reach Instacart customers across email, push, SMS, and in-app. This US remote Lifecycle Marketing Coordinator, CRM role is designed for someone with hands-on campaign execution experience, typically 1-3 years, who enjoys building, checking, and launching campaigns.

Base pay varies by permanent work location, with four state-specific ranges listed below. The role also includes eligibility for a new hire equity grant and annual refresh grants.

Open the full role on A6H3epS9wcw to review the job breakdown and tailor your resume to the JD before applying.

Role Snapshot

• Title: Lifecycle Marketing Coordinator, CRM

• Company: Instacart

• Location: United States, Remote

• Experience: Hands-on CRM execution experience, typically 1-3 years

• Base pay: Location-specific ranges listed under Compensation and Benefits

Company Overview

Instacart helps customers get groceries and household goods while offering flexible earnings opportunities to Instacart Personal Shoppers. Its service supports millions of people, helping them access the food they love and spend more time enjoying it together.

About the Role

Join Instacart's Consumer CRM team, which delivers billions of messages each year across email, push, SMS, and in-app. You will handle hands-on campaign production and cross-functional coordination, helping campaigns launch accurately and on time so Lifecycle Managers can focus on strategy and experimentation.

Responsibilities

• Build, QA, and launch CRM campaigns accurately and on schedule, creating capacity for more priority campaigns and experiments.

• Check campaign content, links, targeting, personalization, and setup to reduce errors and rework.

• Coordinate with partners, manage multiple deadlines, communicate status, and flag blockers early.

• Simplify recurring workflows to reduce manual effort and turnaround time while maintaining quality.

• Identify and help resolve outdated content, broken links, and targeting or personalization issues across live programs.

• Use campaign results and execution insights to identify improvements, address underperforming campaigns, and expand what works.

Qualifications

Required

• Hands-on CRM execution experience, typically 1-3 years, including personally building, QA'ing, and launching campaigns in an email service provider or marketing automation platform.

• Strong attention to detail and a thorough approach to checking campaign content, links, targeting, and setup.

• Organization and follow-through, with the ability to manage multiple projects and deadlines.

• Proactive communication, including clear status updates, partner coordination, and early identification of blockers.

• Technical curiosity and analytical thinking, with comfort learning tools, troubleshooting issues, and exploring campaign performance.

Preferred

• Braze experience.

• Exposure to segmentation, personalization, A/B testing, and basic campaign reporting, including interpreting results to identify improvements.

• Experience supporting automated onboarding, retention, or win-back journeys, ideally in a consumer app or e-commerce business with recurring customer engagement.

• Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation.

Compensation and Benefits

Base pay depends on permanent work location:

• CA, NY, CT, NJ: $104,000 - $109,500 USD

• WA: $99,000 - $104,500 USD

• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $95,000 - $100,000 USD

• All other states: $86,000 - $91,000 USD

Offers may vary based on factors including candidate experience and the skills required for the role. This role is eligible for a new hire equity grant and annual refresh grants.

Instacart provides market-competitive benefits. Its Flex First approach gives employees flexibility to choose where they do their best work, including home, an office, or a coffee shop, while staying connected through regular in-person events.

Job Listing Disclaimer

This role is listed on A6H3epS9wcw for informational purposes. A6H3epS9wcw is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer.

A6H3epS9wcw will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Apply Through A6H3epS9wcw

Ready to put your CRM execution skills to work on Instacart's customer journeys? Open the full role on A6H3epS9wcw and apply.