Growth Marketing Lead — Frederick, MD

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Company: 8X8xt8KbK

Role: Growth Marketing Lead

Employment Type: Full-Time | Fully Remote

Salary Range: $85,000 – $125,000 (Commensurate with experience)

About 8X8xt8KbK

Welcome to the new frontier of human performance. At 8X8xt8KbK, we are a team of scientists, industry rebels, and relentless problem solvers who set out to dismantle the status quo of the probiotic industry. We believe real science should be reliable, uncomplicated, and made for your real life.

We aren't just building a brand; we are pioneering a precision evolution starting at the gut. By translating groundbreaking, IP-backed biotechnology into an effortless daily supplement, we put health back into people's control with zero guesswork or gambling.

If you are an innovator and a pioneer by nature who wants to build transparent, uncompromised science that truly makes a difference in people's everyday lives, come build the future with us.

About the Role

8X8xt8KbK is seeking an entrepreneurial Growth Marketing Lead to spearhead our direct-to-consumer (DTC) acquisition and customer retention.

This is a high-impact role built for a scrappy, hands-on operator who thrives at the intersection of quantitative growth, creative vision, and rapid execution. Rather than splitting focus across silos, you’ll seamlessly blend data-driven performance marketing with sharp creative execution, owning everything from paid media and lifecycle channels.

Why You'll Love This Role

We believe the best growth happens when you have hands-on ownership across the full marketing loop. You won't be trapped in a single channel silo or stuck waiting days on external designers to test new ideas.

Working side-by-side with the Chief Marketing Officer, you’ll be empowered to bring the strategic vision to life through creative execution, campaign optimization, and channel management. You’ll have the freedom to test hypotheses fast using modern design tools and generative AI, watching your tactical execution translate directly into measurable revenue growth.

If you love having control of the operational loop, from design asset creation and ad deployment to ROAS and retention, this is your playground.

Reports directly to: Chief Marketing Officer (CMO)

Key Responsibilities

1. Paid Acquisition & Performance Marketing

• Media Strategy & Optimization: Plan, execute, scale, and optimize paid performance acquisition across channels, including Meta, Google/SEM, TikTok, YouTube, Display, Podcast, and affiliate/retargeting networks.

• Budget & ROI Management: Manage media budgets against KPI targets (CAC, ROAS, LTV, conversion rates). Perform continuous media mix rationalization to balance growth and profitability.

• Testing & Analytics: Conduct ongoing A/B testing on audiences, bidding strategies, creative visuals, messaging and landing pages using GA4, Shopify, and other attribution tools as necessary.

2. CRM & Lifecycle Marketing (Email / SMS / Web)

• Email Campaigns & Newsletters: Own the end-to-end execution, including design and copywriting, of regular marketing email campaigns, brand newsletters, and product drops to engage the community, drive repeat purchases, and share our science.

• Automated Lifecycle Flows: Design, build, and optimize retention and loyalty flows via Shopify, Klaviyo, Gorgias, and Seal (welcome sequences, abandoned cart, subscription replenishment, and win-back campaigns).

• Segmentation & Personalization: Leverage customer data and behavior analytics to build precise customer segments, tailoring messaging for maximum relevance and engagement.

• CRO & Landing Pages: Partner on website and landing page updates to continuously improve user experience (UX) and conversion rate optimization (CRO).

• Testing & Analytics: Conduct ongoing A/B testing and optimization of the full customer lifecycle journey.

3. Hands-On Design Asset Creation & Creative Direction

• Creative Production: Design and produce high-converting ad creative, email graphics, and web banners using design platform(s) of your choice (e.g. Figma, Adobe Illustrator/Photoshop, Canva, and/or similar)

• AI-Powered Workflows: Leverage cutting-edge generative AI design and video tools of your choice (e.g., Midjourney, Runway, Photoshop Generative Fill, ChatGPT) to rapidly iterate, scale creative output, and optimize ad performance.

• Brand Consistency: Ensure all visual assets maintain a premium, cohesive aesthetic while strictly adhering to regulatory and brand compliance guidelines

4. Performance Analytics, Reporting & Insights

• Cross-Channel Reporting: Maintain and track comprehensive weekly and monthly performance reports across all owned, earned, and paid channels (Paid Media, CRM, GA4, Shopify).

• Data-Driven Recommendations: Work with CMO to analyze full-funnel customer data to uncover trends, derive actionable insights, and continually optimize strategy, budgets, and channel execution.

Qualifications

• Experience: 6+ years of hands-on digital growth, performance marketing, and creative production experience within a fast-growing DTC CPG brand, health & wellness brand experience a plus.

• Paid Media Expertise: Hands-on experience managing and scaling $20k to $300k+ monthly paid budgets.

• CRM & Lifecycle Marketing Acumen: Proven track record of developing and executing full-funnel retention strategies, email/SMS marketing campaigns, automated customer lifecycle flows, and database segmentation to drive repeat purchases and customer LTV.

• Content Creation Capability: Proven track record of creating performance-focused visual graphics, static social ads, and short-form video concepts using Photoshop, Illustrator, Canva, Figma, or similar design software.

• CRM Copywriting Acumen: Demonstrated experience writing high-converting, engaging email and SMS copy for direct-to-consumer (DTC) brands. Ability to balance brand voice with conversion-driven direct response principles.

• Tech Stack & Platform Proficiency: Shopify, Seal Subscriptions, Klaviyo, ••••••••, Gorgias, Meta Ads Manager, Google Ads / SEM, TikTok, Google Analytics 4 (GA4), attribution tools, and design tools like Photoshop, Illustrator, Canva, or Figma, and generative AI tools like Midjourney, Runway, Photoshop Generative Fill, etc.

• Analytical Mindset: Exceptional ability to interpret performance metrics, convert complex data into actionable insights, and optimize campaigns accordingly.

• Autonomous Execution: Comfortable operating in a fast-paced, high-growth startup environment with a strong sense of ownership and accountability.