Real Estate Marketing Specialist — Sarasota, FL

Company Description

For nearly 50 years, PFwPR6K SDWqkg65 & 8YdzeE6® has been a trusted partner for home sellers, buyers, businesses, and developers navigating the real estate landscape on the Suncoast. Consistently ranked among the top 1% of brokerages within the nation, we are a locally owned, full-service independent brokerage. Our team of in-house industry experts ensures a seamless experience for our clients. Our strong reputation is built on consistently meeting customer needs in the real estate market. We offer comprehensive services in residential sales, commercial sales, new home and condominium sales, relocation, corporate management, mortgage, and title services.

Role Description

This is a full-time, on-site role located in Sarasota, FL with frequent travel to our offices. The Real Estate Marketing Specialist will be responsible for developing and executing marketing strategies to promote real estate agents and their properties. Daily tasks will include market research, content creation, digital/print marketing campaigns, social media management, and coordinating promotional events. The role also entails maintaining strong relationships with real estate agents and collaborating with the sales team to achieve marketing objectives.

Responsibilities

• Manage and execute property marketing campaigns (print, digital, email, and social media).

• Oversee listing marketing ( professional photography, staging coordination, brochures, signage).

• Maintain brokerage and agent branding consistency across platforms.

• Manage social media accounts and content calendars to promote listings, open houses, and company news.

• Coordinate advertising (online ads, magazines, postcards, community sponsorships).

• Track marketing analytics, website leads, and campaign performance.

• Support agents with listing presentations and marketing materials.

• Consult with sales professionals to identify marketing needs

• Assist sales professionals in executing marketing strategy

• Scheduling brainstorming sessions with sales professionals to develop annual marketing plan

• Provide guidance to sales professionals and ensure that marketing efforts are brand consistent and effective

• Liaise between graphic design team and sales professionals to communicate and coordinate delivery of projects and associated materials

• Monitor ongoing marketing efforts of sales professionals

• Oversee marketing onboarding to ensure marketing products and tools are communicated

• Design custom listing flyers and brochures for sales professionals’ listings

Skills & Qualifications

• Real estate industry experience (brokerage operations and/or marketing).

• Proficiency in MLS platforms, CRM systems, and real estate marketing tools.

• Strong organizational and multitasking skills with attention to detail.

• Excellent communication and client service skills.

• Ability to manage budgets, deadlines, and multiple priorities.

• Creative marketing mindset with administrative reliability.

• Strong design sense with the ability to recognize high-quality visuals, layouts, and branding consistency.

• Familiarity with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere) or similar tools — able to make edits, resize, and prepare assets as needed.

• Ability to collaborate with designers, photographers, and videographers to ensure content aligns with brand standards.

• Content intuition: understands what types of creative resonate with target audiences and can adapt tone, visuals, and messaging accordingly.

• Skilled in managing and reviewing creative work from vendors, freelancers, or internal partners with an eye for detail.

• Experience with social media content creation tools (e.g., Canva, Figma, or similar platforms) a plus.

We offer excellent benefits including health, dental, 401(k) and paid time off.

3QbPT UXF GU3umJ - Friday from 8:30am-5:00pm

This position will require regular travel to our offices along the Gulf Coast as needed, possibly 1 to 2 times per week.

Job Type: Full-time

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Health insurance

• Paid time off

Experience:

• Marketing: 2 years (Required)