Social Media Coordinator — Yonkers, NY

Social Media Coordinator

Location: Yonkers, NY / Remote / Hybrid (Depending on Candidate Location)

Employment Type: Full-Time

Salary: $60,000–$75,000 annually, based on experience

Reports To: Senior Social Media & Content Marketing Manager

About Payh & P7d5Qw K9.

Payh & P7d5Qw K9. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into a nationally recognized textured-hair brand known for transformative products, authentic storytelling, and a passionate community.

We're looking for a creative, energetic, and social-savvy individual to help bring our brand to life across digital platforms.

About The Role

We're seeking a hands-on Social Media Coordinator who loves creating content, understands social trends, and knows how to turn ideas into engaging videos.

This is a content-first position. You'll regularly film, edit, and publish original content, appear on camera, participate in live social experiences, and help grow our online community.

We're looking for a creator, not just someone who schedules posts.

This position may be on-site, hybrid, or remote depending on the candidate's location and business needs. Candidates must be able to independently produce high-quality content regardless of their work arrangement.

Key Responsibilities

Content Creation & Production

• Film, edit, and produce engaging short-form videos, Reels, TikToks, product tutorials, and behind-the-scenes content.

• Regularly appear on camera, demonstrate products, and participate in or host TikTok Live and other live sessions.

• Capture content featuring products, team members, launches, events, and brand activations.

• Create graphics, captions, and platform-specific content using CapCut, Canva, Adobe, or similar tools.

Social Media Execution

• Schedule and publish content across TikTok, Instagram, Facebook, YouTube, Pinterest, and other relevant platforms.

• Support the social content calendar, campaigns, product launches, and promotions.

• Monitor trends and proactively pitch creative ideas aligned with our brand.

• Ensure all published content meets brand, quality, and accuracy standards.

Community Engagement & Creator Support

• Engage with followers through comments, messages, and social interactions.

• Identify and escalate customer concerns or sensitive conversations.

• Support creator collaborations, user-generated content, and influencer activations as needed.

Performance & Collaboration

• Track social media performance, engagement, reach, and content effectiveness.

• Use performance insights to improve future content.

• Collaborate with marketing, creative, e-commerce, and other teams to execute campaigns and meet deadlines.

Qualifications

• 2+ years of professional social media or content creation experience.

• Demonstrated ability to personally film and edit short-form video content.

• Proficiency with CapCut, Canva, Adobe Creative Suite, or similar tools.

• Strong understanding of TikTok, Instagram, and emerging social trends.

• Comfortable regularly appearing on camera and participating in live social content.

• Strong creative instincts, writing skills, attention to detail, and organizational abilities.

• Ability to work independently, manage multiple priorities, and respond positively to feedback.

• Passion for beauty, haircare, textured hair, and digital culture.

• Availability to support occasional events, shoots, or live sessions outside standard business hours.

Preferred: Experience creating content for a beauty, haircare, lifestyle, or consumer brand. Familiarity with TikTok Shop, Sprout Social, and social-commerce content is a plus.

Benefits

• Medical, dental, and vision insurance (eligible after 90 days)

• 401(k) with employer matching eligibility after one year

• 15 paid time off days and 7 company-observed holidays

• Employee product discounts and Plum Benefits

• Career growth opportunities within a rapidly expanding company

How to Apply

Please submit your résumé and a portfolio or links to short-form videos you personally filmed and edited, identifying your role in each example.

Selected candidates may be invited to complete a paid content creation exercise.

Equal Employment Opportunity

Payh & P7d5Qw K9. is an Equal Opportunity Employer committed to a workplace free from discrimination and harassment. Employment decisions are made without regard to any characteristic protected by applicable law. Reasonable accommodations are available in accordance with applicable law.