Web Conversion Product Manager — Беларусь, Минск

j5ngxn is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.

Role Overview

j5ngxn is a next-generation connectivity provider offering mobile internet in 188 countries through eSIM technology.

The website is the main landing page for traffic from brand marketing campaigns. Once validated, it will also be used for campaigns running on the Growth Manager's test domains.

Your goal is to turn visitors into customers or app users, and help customers who purchase an eSIM install the app afterward.

You'll work closely with the Web Designer and the SEO specialist to launch, test, and improve landing pages with every release.

Direct Manager: CEO

Location: Minsk

Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote).

Responsibilities

On-site conversion

• own the structure, positioning, and A/B testing of the homepage and purchase flow pages;

• optimize the post-purchase-to-app-install funnel for eSIM buyers.

Content infrastructure

• build and maintain the site's CMS, enabling real-time updates to pages, articles, and Help Center content without engineering support;

• own the Help Center page structure and CMS. The Lead Support specialist is responsible for providing the content, while you build and maintain the page and its underlying CMS.

Campaign page integration

• turn validated landing pages created by the Growth Manager and tested on separate domains for Google, Facebook, and influencer traffic into permanent pages on the main website.

Account layer

• keep the website's account page aligned with the functionality of the mobile app as the app team ships new features (no redesign required);

• build and A/B test on-site sales pages, including the homepage;

• own the purchase-to-app-install funnel for eSIM buyers;

• build and maintain the CMS, including the Help Center, so content can be updated in real time without engineering support;

• partner with the Growth Manager to turn validated campaign landing pages into permanent pages on the main website;

• keep the website's account page in sync with the mobile app's functionality;

• work closely with the web designer and the SEO specialist on a day-to-day basis;

• coordinate with the Mobile Product team to keep web and mobile releases aligned;

• own the website conversion rate (CR) as the primary site performance metric;

• write PRDs with clearly defined Definition of Ready (DoR) and Definition of Done (DoD) criteria;

• report weekly on web performance metrics, including traffic, conversion rate, and app-install handoff rate.

Key metrics:

• website conversion rate (visit → purchase / app install);

• purchase-to-app-install handoff rate.

What We Expect from You

Hard skills:

• 2+ years of experience as a product manager or analyst working on a web product;

• Experience building dozens of landing pages across different niches and verticals, with a strong understanding of what drives users to take action (install or purchase) in different contexts;

• Strong understanding of conversion funnels and web analytics;

• Hands-on experience with GA4, Hotjar, or equivalent tools;

• Hands-on experience implementing and managing a CMS (Webflow, WordPress, or equivalent);

• Ability to write PRDs and enforce clear Definition of Ready (DoR) criteria before work begins and Definition of Done (DoD) criteria before accepting deliverables;

• Strategic understanding of SEO (execution is handled by the SEO specialist);

• English proficiency at B2 level or above.

Soft skills:

• Makes decisions based on user needs rather than technical constraints alone;

• Manages multiple workstreams simultaneously without losing sight of priorities or context;

• Prioritizes effectively in a resource-constrained environment;

• Communicates clearly with both technical and non-technical stakeholders.

Nice to have:

• Experience launching products in Western markets;

• Experience in travel tech, telecom, or subscription-based products;

• Experience in conversion rate optimization (CRO);

• Experience with localization and multilingual products.

Perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal English classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

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