Marketing Manager, Infectious Disease Strategy — Raleigh, NC

Marketing Manager, Treatment Strategy

Join a leading biopharmaceutical organization as a key member of the Marketing Strategy team. This highly visible role will support the development and execution of commercial strategy for a significant lifecycle management initiative within a specialty therapeutics portfolio.

Partnering closely with commercial leadership and cross-functional stakeholders, the Marketing Manager will help shape launch strategy, customer engagement plans, messaging, market development activities, performance measurement, and execution readiness. This individual will serve as a central commercial integrator, ensuring alignment across Medical, Market Access, Analytics, Global, and Marketing teams.

Key Responsibilities

• Support development and execution of commercial strategy for a major indication expansion and launch initiative.

• Coordinate cross-functional planning, timelines, milestones, and launch readiness activities.

• Partner on brand strategy, positioning, messaging, and customer engagement planning.

• Translate customer insights, market research, and performance data into actionable recommendations.

• Collaborate with promotional, digital, and omnichannel teams to ensure aligned execution.

• Develop and track KPIs, launch readiness metrics, and business performance measures.

• Communicate strategic updates, risks, opportunities, and recommendations to senior leadership.

• Drive alignment across Commercial, Medical Affairs, Market Access, Analytics, and Global stakeholders.

Qualifications

• Bachelor's degree and 4+ years of pharmaceutical or biotech marketing experience.

• Experience in brand marketing, commercialization, launch planning, market research, market access, or related functions.

• Experience supporting HCP-focused marketing initiatives.

• Strong cross-functional leadership and project management skills.

• Ability to analyze data, evaluate market dynamics, and translate insights into strategy.

• Experience working within promotional review and compliance processes preferred.

• Familiarity with digital and omnichannel marketing approaches.

Preferred Qualifications

• MBA or advanced degree.

• Experience supporting product launches, indication expansions, or lifecycle management initiatives.

• Strong strategic thinking, analytical, and communication skills.

• Demonstrated ability to influence stakeholders and drive alignment across functions.

• Proven track record of turning customer insights into impactful commercial strategies.