Marketing Specialist — Узбекистан, Ташкент

MAIN PURPOSE OF THE JOB

To support the development and implementation of Toyota 3BJArPa 9yrT’s brand and marketing communications across assigned markets by managing social media channels, content planning and production, influencer collaborations, and brand events / BTL activities, ensuring consistency with Toyota brand standards and approved marketing objectives.

KEY DUTIES AND TASKS

Social Media Management

• Plan, manage, and maintain official social media accounts, including Instagram and LinkedIn, in line with brand strategy and communication priorities.

• Develop and maintain monthly social media and content calendars; coordinate timely publication of approved content.

• Prepare, adapt, proofread, and publish copy, captions, posts, stories, reels, and other social media materials.

• Monitor audience engagement, comments, messages, and community feedback; coordinate responses with relevant internal teams when needed.

• Ensure all published materials comply with Toyota brand guidelines, tone of voice, visual identity, and approval procedures.

• Monitor social media trends, platform updates, and competitor activity; propose relevant improvements and creative ideas.

Content Planning and Production

• Coordinate content production with designers, photographers, videographers, agencies, dealers, and other stakeholders.

• Prepare creative briefs, content requirements, references, and production schedules.

• Coordinate content gathering for vehicle features, product communications, campaigns, events, and brand storytelling.

• Maintain an organized content library and track usage rights, approvals, and validity periods where applicable.

• Ensure content is delivered according to agreed timelines and approved quality standards.

Influencer and Partnership Marketing

• Identify and evaluate influencers, content creators, and potential partners in accordance with campaign objectives and brand suitability.

• Coordinate influencer and partner communications, briefs, deliverables, timelines, approvals, and publication schedules.

• Support the preparation of collaboration proposals, campaign mechanics, and cost estimates for approval.

• Monitor fulfillment of agreed deliverables and collect links, screenshots, statistics, and post-campaign reports.

• Analyze collaboration performance and provide recommendations for future partnerships.

Events and BTL Marketing

• Support planning and execution of brand events, product launches, test-drive activities, dealer events, Toyota Day, and other BTL initiatives.

• Prepare event briefs, concepts, agendas, timelines, checklists, guest communications, and required materials.

• Coordinate with internal departments, dealers, agencies, suppliers, and event partners to ensure smooth execution.

• Support budget preparation, quotations collection, supplier coordination, and cost tracking in accordance with company procedures.

• Coordinate event-related content and social media coverage before, during, and after events.

• Collect event feedback, attendance data, media/content outputs, and performance results; prepare post-event reports and recommendations.

Coordination, Reporting and Administration

• Coordinate tasks and approvals with the line manager and relevant departments; keep stakeholders informed of progress and potential risks.

• Maintain working files, schedules, briefs, reports, and other marketing documentation in an organized and timely manner.

• Prepare regular reports on social media performance, influencer activities, content production, and events using agreed KPIs.

• Follow internal procurement, contracting, invoicing, payment, and document-flow procedures when involved in projects.

• Perform other marketing-related duties assigned by the line manager within the scope of the position.

REQUIRED SKILLS AND QUALIFICATIONS

• Experience in social media management, digital marketing, content marketing, communications, or a related field.

• Practical understanding of Instagram, LinkedIn, and other relevant social media platforms and their analytics.

• Excellent writing, editing, proofreading, and communication skills; ability to adapt tone and messaging to different formats.

• Experience coordinating creative content production and working with designers, agencies, influencers, or suppliers.

• Good organizational and project coordination skills; ability to manage multiple tasks and deadlines.

• Creative thinking, attention to detail, initiative, and a proactive approach to problem-solving.

• Ability to analyze performance metrics and prepare clear reports and recommendations.

• Good command of English; Russian and Uzbek language skills are an advantage.

• Interest in the automotive industry and willingness to learn Toyota products, brand standards, and corporate processes.