Growth and Retention Specialist, Remote (E-Commerce / Lifecycle Marketing) — Miami, FL

Miami, FL (Remote) | Full-Time | $60,000-$70,000/year

About the Role

A U.S.-based eco-luxury fragrance brand is hiring a Growth and Retention Specialist to support its e-commerce growth efforts. This role sits at the intersection of customer insights, lifecycle marketing, and e-commerce execution, reporting to the Growth Lead.

The ideal candidate enjoys working with data but is equally excited about turning insights into action. Day to day, the role involves executing email and SMS initiatives, analyzing customer behavior, supporting product launches, and helping build a best-in-class customer journey. The focus is on improving retention, increasing repeat purchases, and maximizing customer lifetime value.

What the Role Covers

• Building, scheduling, and executing email and SMS campaigns across automated flows and one-off sends

• Creating customer segments and personalized lifecycle journeys in Klaviyo and/or SMS platforms

• Performing QA and ensuring flawless campaign execution, then analyzing performance and recommending improvements

• Preparing weekly business and marketing reports covering retention trends, purchase patterns, and conversion metrics

• Identifying opportunities to improve conversion rates, repeat purchases, and average order value

• Supporting quiz optimization, loyalty initiatives, CRO testing, landing pages, and merchandising improvements

• Assisting with new product launches and promotional execution

Qualifications

• 2-5 years of experience in e-commerce, retention, or lifecycle marketing

• Hands-on experience with Shopify and strong experience with Klaviyo and/or SMS platforms

• Comfortable working with Google Sheets/Excel and analyzing data

• Strong attention to detail and project management skills

• Excellent written communication skills and a proactive, test-and-learn mindset

• Experience with luxury, beauty, fragrance, or fashion brands is a plus

• Familiarity with loyalty programs, customer segmentation quizzes, Google Analytics, and CRO testing is a bonus

To Apply

Visit YbtA97dM3sQ for full details and application instructions.