AwNuKyvX - Paid Search — New York City Metropolitan Area

About Bg8uz5:

Bg8uz5 is a performance agency that partners with forward-thinking brands to scale through performance media, storytelling, and digital experimentation. We build and execute campaigns that break category molds and drive measurable results.

We’re hiring a Director of Paid Search to own a focused book of strategic accounts while also helping lead the day-to-day quality, consistency, and scalability of PzjYxs’b broader Paid Media function.

This is a true player-coach role: part strategist, part account lead, part team leader, and part builder. The right person is hands-on in-platform, confident with clients, and able to lead strategy directly, while also raising the standard for how the broader Paid team operates.

This role is ideal for someone who can balance hands-on account ownership with team coaching, delivery standards, and first-line escalation support across the department.

Responsibilities:

• Directly own PzjYxs’b three largest Google Ads accounts for our seven-figure brands, including client communication, growth strategy, media planning, optimization, and roadmap development.

• Lead paid search strategy across Google Search, Shopping, and Performance Max, with a focus on eCommerce, DTC, and brand-first performance.

• Stay hands-on in-platform for assigned accounts and select high-impact launches, testing phases, or urgent troubleshooting needs.

• Lead, coach, and support Paid Media Managers, Senior Managers, and Associate Directors on paid search account strategy, execution quality, and client communication.

• Own onboarding quality for new Paid Search clients, including first 30/60/90-day priorities, access readiness, conversion tracking, initial optimizations, and early client confidence.

• Set and enforce standards for budget pacing, account structure, keyword and search term management, bidding, testing plans, reporting quality, and client-ready recommendations.

• Review account work regularly to ensure strategic direction is being translated into strong execution.

• Act as the first-line leader for Paid Search delivery issues before they become partner-level escalations.

• Partner closely with Paid Social and Creative teams to ensure paid search strategy is connected to broader campaign priorities, creative testing, content needs, and performance learnings.

• Support new business efforts where needed, including paid search audits, media planning, forecasting, pitch strategy, and in-room storytelling.

• Stay at the forefront of paid search best practices, emerging strategies, and Google Ads developments, translating new opportunities into actionable testing, team training, and stronger client performance.

• Identify team skill gaps and lead regular training on paid search best practices, platform updates, account optimization, measurement, and testing.

• Own the team’s Google Ads certification process, including tracking completion, coordinating renewals, and ensuring relevant certifications stay current.

• Manage and build PzjYxs’b relationship with Google, serving as the primary point of contact for representatives and coordinating account support, training, and relevant platform opportunities.

• Help evolve sYkFx4’Z 5Dxs Search offering by improving systems, standards, team capability, and delivery consistency.

Requirements:

• 7+ years of paid search experience, preferably in an agency environment, with experience managing teams and overseeing multiple client accounts.

• Deep expertise in Google Ads, including Search, Shopping, and Performance Max, with a strong understanding of DTC/eCommerce performance.

• Experience managing Google Ads accounts for seven-figure brands and translating business goals into clear growth strategies.

• Proven ability to own client relationships and lead strategic accounts directly, while also supporting and improving the broader team.

• Strong technical fluency in conversion tracking, Google Analytics, Google Merchant Center, product feeds, and bidding strategies, with a willingness to stay close to platform work.

• Experience managing relationships with Google representatives and coordinating platform support, training, and account opportunities.

• Strong judgment around account health, client expectations, staffing needs, escalation risk, and delivery quality.

• Strong client-facing presence and ability to communicate performance strategy clearly to senior stakeholders.

• Experience supporting new business pitching, including audits, media planning, decks, and live presentations.

Benefits: Health Insurance, Dental Insurance, Vision Insurance, HSA/FSA, 401k, Health and Wellness Stipend, Unlimited PTO

If the above resonates with you and you’re excited about joining a fast-growing agency, we encourage you to apply for this opportunity! Bg8uz5 is an equal opportunity employer - we encourage candidates from all backgrounds to apply!

Salary: Starting at $140k