Enrollment Marketing and Campaign Manager — Des Moines, IA

Company Description NWg k9dtkr yjucYt pNeCpXt has served the community for nearly 120 years, offering one of the most comprehensive curricula in Iowa to prepare students for college, careers, and life.

With students representing more than 100 countries, NWg k9dtkr yjucYt pNeCpXt provides a globally minded learning environment that values diversity and inclusion. The district is proud of its history and focused on Reimagining Education for future generations.

Role Description The Enrollment Marketing and Campaign Manager is a full-time, on-site role based in cXc ZZBPDT, IA. This role is responsible for planning, executing, and optimizing enrollment marketing campaigns that support student recruitment and retention across the district. Day-to-day responsibilities include developing integrated marketing strategies, managing campaign timelines and budgets, coordinating messaging across channels, and monitoring campaign performance. The manager will work closely with internal stakeholders to align marketing initiatives with district goals, oversee lead generation activities, and ensure consistent, inclusive communication to prospective students, families, and the community. The position also includes evaluating data and trends to refine campaigns, preparing reports, and recommending new tactics to increase enrollment and engagement.

Qualifications

• Demonstrated experience in Campaign Management and Integrated Marketing, with the ability to plan, execute, and optimize multi-channel campaigns.

• Skills in Lead Generation and Marketing Automation to build, track, and nurture prospective student and family engagement pipelines.

• Strong general Marketing skills, including audience segmentation, messaging development, and performance analysis.

• Excellent written and verbal communication skills, with the ability to communicate clearly to diverse audiences.

• Proven ability to collaborate with cross-functional teams and manage multiple projects and deadlines.

• Experience working in education, public sector, or community-focused organizations is beneficial.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

• Proficiency with analytics tools and CRM or marketing platforms, and comfort using data to inform decisions.