Design Generalist — New York, NY

Design Generalist

Location: New York, NY (On-site – 4+ days per week)

Employment Type: Full-time

Job Overview

We are looking for a creative, versatile, and hands-on Design Generalist to join a growing technology company.

The ideal candidate will have a strong background in brand identity, visual design, website design, and marketing creatives. This is an opportunity to take ownership of diverse design initiatives, help establish a cohesive visual identity, and create engaging digital experiences across web, marketing, and product platforms.

We are looking for someone with excellent visual taste, strong technical design skills, and the ability to thrive in a fast-paced, collaborative environment.

Key Responsibilities

• Develop and maintain brand identity, visual guidelines, and design systems.

• Design and publish marketing websites, landing pages, and other digital experiences.

• Create visual assets for social media, digital advertising, marketing campaigns, and events.

• Develop product mockups, feature graphics, thumbnails, and promotional materials.

• Maintain brand consistency across web, marketing, and product touchpoints.

• Collaborate with product and marketing teams to translate ideas and product features into compelling visuals.

• Leverage AI-powered tools to improve creative workflows and design execution.

• Support motion graphics and animation projects as needed.

• Manage design projects independently, from concept through final delivery.

Required Qualifications

• 3+ years of professional experience in brand design, visual design, graphic design, or a related field.

• Proven experience building brand identities, visual guidelines, or brand kits from the ground up.

• Experience applying brand systems across websites, social media, marketing campaigns, and product graphics.

• Hands-on experience designing and publishing marketing websites using code, Framer, Webflow, or similar platforms.

• Strong proficiency in Figma and Adobe Photoshop.

• Familiarity with AI tools such as Claude, Claude Code, or other LLM-powered tools.

• Understanding of UI/UX principles, design systems, components, and digital product experiences.

• Strong portfolio showcasing shipped work across multiple mediums.

• Excellent communication, collaboration, and problem-solving skills.

• Ability to work independently in a fast-paced environment.

Preferred Qualifications

• Experience working at a startup, creative agency, or design