Brand Designer (Remote) — United States

Location: United States

Workplace: Remote

Employment Type: Full-time

Core Areas: Brand Identity, Visual Design, Typography, Art Direction, Motion Design, Marketing Design, Web Design, Product Design

Compensation: $250,000–$300,000 USD annually; 0.7%–1% fully diluted equity

About the Role

This Brand Designer (Remote) opportunity focuses on defining and developing a distinctive visual identity across brand, marketing, digital experiences, and product interfaces. The position involves creating compelling visual work through typography, imagery, motion design, and art direction while translating creative concepts into cohesive brand experiences. Responsibilities span website design, marketing campaigns, product launches, social media content, and visual elements that establish a recognizable brand.

The role works closely with an existing designer, engineers, and the founder within a small, seven-person team. As the second design hire, the successful candidate will take ownership of creative projects from initial concepts through execution, integrating brand identity into product experiences and exploring AI-powered creative tools such as Cursor and Claude Code to prototype ideas. The position emphasizes exceptional visual judgment, digital design expertise, independent execution, and rapid iteration on work delivered to real customers.

What You'll Do

• Develop and shape a distinctive brand identity through typography, visual imagery, color, composition, motion design, and art direction.

• Create recognizable and consistent visual experiences across brand, marketing, and digital touchpoints.

• Design websites and web experiences that communicate the brand's visual identity and creative direction.

• Produce visual assets for product launches, marketing campaigns, social media content, and other promotional initiatives.

• Translate creative concepts into polished design work that can be implemented and released quickly.

• Extend brand identity into product interfaces, working alongside designers and engineers to create visually cohesive digital interactions.

• Collaborate with the founder and existing designer to develop and execute creative ideas across brand, marketing, and product design.

• Explore AI-powered creative and development tools, including Cursor and Claude Code, to prototype design ideas and bring concepts to life.

• Take ownership of ambiguous creative challenges, independently transforming early-stage ideas into compelling visual outcomes.

• Iterate on released designs using feedback and practical experience rather than prolonged conceptual discussions.

Qualifications

Required Experience

• A portfolio demonstrating exceptional visual design quality, creative judgment, and the ability to produce compelling finished work.

• Demonstrated design work across brand identity, websites, marketing materials, or digital products.

• Experience translating creative concepts into completed design projects with attention to visual quality and execution.

Required Skills

• Exceptional visual design instincts and a strong understanding of typography, composition, color, and fine visual details.

• Ability to recognize effective design, articulate the principles behind it, and apply those principles to original creative work.

• Strong visual storytelling and creative execution skills across branding and digital design.

• Understanding of how visual design translates into functional, polished web experiences.

• Ability to independently develop compelling design solutions from ambiguous or loosely defined creative ideas.

• Versatility across brand, web, marketing, or product design, supported by relevant portfolio examples.

• Interest in AI-powered creative tools and their applications in design, prototyping, and digital production.

• Ability to execute projects efficiently, release high-quality work, learn from results, and refine designs through rapid iteration.

• Strong attention to detail and a high standard for visual consistency, aesthetics, and design quality.