Marketing Coordinator (Remote) — United States

Role overview

As a Marketing Coordinator, CRM & Loyalty, you will execute email and SMS campaigns, maintain customer audiences and data, and help loyalty members get the most from their rewards. Working closely with the Marketing Manager, Growth & Communications, you will support customer retention for a cannabis business operating in wholesale and retail.

Campaign execution and reporting

• Build, schedule, and send email and SMS campaigns in Alpine IQ or similar CRM tools, taking each campaign from brief through final quality checks.

• Execute retention, winback, and loyalty campaigns, offers, and automations according to campaign briefs and the marketing calendar.

• Check links, segmentation, accuracy, compliance, and brand standards before every send.

• Support A/B testing of subject lines, creative, offers, and send times.

• Create audiences based on purchase behavior, visit frequency, preferences, and loyalty tiers.

• Maintain customer profiles, loyalty point adjustments, consent records, and mailing lists.

• Compile reports on open rates, click-through rates, redemptions, repeat visits, and reactivations.

Platform support and member service

• Monitor campaign delivery and investigate send failures, data synchronization errors, and audience or automation issues.

• Answer CRM and loyalty questions from store teams, escalating complex issues to management or vendor support.

• Maintain documentation of loyalty rules, tiers, processes, and customer communications.

• Handle inbound and outbound calls about points, rewards, account access, tiers, and communication preferences.

• Resolve escalated member inquiries by phone and email, recording contacts and outcomes.

• Write, print, and mail customer letters from home or through shipping providers using a company expense account. All postage and shipping costs are covered.

• Ensure customer communications follow state cannabis regulations, email and SMS consent requirements, and brand guidelines.

Team coordination

• Partner with marketing leadership on campaign priorities, customer journeys, and loyalty program changes.

• Work with retail teams to support in-store loyalty enrollment.

• Follow up with CRM vendors on support tickets, fixes, and deliverables.

• Prepare presentation decks, slide updates, and one-page summaries.

• Organize meetings, take notes, and track action items through completion.

What you bring

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.

• 1-3 years of hands-on experience building and sending CRM email and/or SMS campaigns.

• Customer service experience, ideally including phone support.

• Experience building audiences and segments from customer and purchase data.

• Comfort using Excel or Google Sheets for data maintenance and reporting, along with Microsoft Teams.

• Familiarity with Claude or ChatGPT.

• Strong organization, attention to detail, and written and verbal communication skills.

• Patience and sound judgment when resolving customer issues.

• Ability to troubleshoot independently, escalate appropriately, and work reliably in a remote environment.