Data and 3PmKbjXS 56rt8GJ - Marketing — United States

Retail Data & Insights Analyst – Marketing Analytics

Location: Remote, US

Salary: $75,000–$85,000 per year

Role Overview

A Retail Data & Insights Analyst is sought to lead client reporting, performance analytics and retail sales measurement for a digital commerce business.

The role focuses on analysing TikTok Shop and social media performance to understand their impact on sales across physical retail stores, Amazon and direct-to-consumer websites. Working closely with Strategy and Client Success teams, the analyst will turn complex performance data into clear insights and actionable recommendations for clients.

Key Responsibilities

• Build and maintain client dashboards tracking TikTok Shop GMV, affiliate performance, content activity, live shopping and paid media.

• Own weekly and monthly reporting processes, improving and automating recurring reports.

• Establish performance benchmarks using historical client data, category trends and wider TikTok Shop performance.

• Translate data into actionable recommendations and communicate findings to internal teams and clients.

• Measure the impact of social commerce and TikTok Shop activity on retail, Amazon and direct-to-consumer sales.

• Design and analyse incrementality tests, including geo holdouts, matched markets, pre/post analysis and synthetic controls.

• Combine retail point-of-sale, marketplace, search and social platform data to build a complete performance picture.

• Reconcile platform reporting against third-party data sources and maintain consistent metric definitions.

• Support business development through category sizing, competitive analysis and client measurement proposals.

Requirements

• Experience in marketing analytics, retail analytics, media analytics or commerce insights.

• Hands-on experience working with retail data, including POS data, retailer portals or syndicated sales data.

• Experience designing and executing incrementality or sales-lift measurement studies.

• Strong SQL and spreadsheet skills.

• Python or R experience for data analysis.

• Dashboarding experience using Looker Studio, Tableau, Power BI or similar.

• Familiarity with social media analytics, particularly TikTok, Meta and YouTube.

• Strong communication and presentation skills, with the ability to explain complex findings clearly.

• Ability to manage multiple client accounts and reporting deadlines.

Desirable:

• TikTok Shop experience.

• Retail media experience with Walmart Connect, Roundel or Amazon Ads.

• Marketing mix modelling (MMM) experience.

• Consumer packaged goods (CPG) industry experience.

• Experience using AI tools for analysis and reporting automation.

Tools & Platforms

SQL, Python, Google Sheets, Excel, Looker Studio, Tableau, TikTok Shop Seller Center, Affiliate Center, GMV Max reporting, Amazon and Walmart reporting, Meta and YouTube analytics, Google Trends and third-party commerce intelligence platforms.

Benefits

• Remote-first working environment.

• Comprehensive health, dental and vision insurance.

• Flexible paid time off.

• Periodic team gatherings.