Digital Analytics & Insights - WFH — United States

About the Company

A well-established leader in the marine industry is seeking a Digital Analytics & Insights Lead to support its marine eCommerce operations. The company serves boating and marine enthusiasts and is focused on improving digital performance through customer insights, testing, and optimization.

About the Role

The Digital Analytics & Insights Lead will turn digital, customer, and eCommerce data into actionable business recommendations. This is a hands-on analytics position that works closely with marketing, eCommerce, and digital teams to understand customer behavior, identify performance trends, and recommend improvements.

This is not a traditional Product Manager role. The focus is on connecting customer behavior, digital performance, and business outcomes to determine which actions should be prioritized.

Key Responsibilities

Analytics and Business Insights

• Analyze revenue, conversion, traffic, and customer behavior trends.

• Identify the root causes behind performance changes and provide clear recommendations.

• Evaluate promotional effectiveness and marketing performance.

• Conduct basket analysis, funnel analysis, and attribution reviews.

• Translate complex data into practical business insights and priorities.

Testing and Optimization

• Lead a test-and-learn approach across the digital ecosystem.

• Develop testing hypotheses and prioritize optimization opportunities.

• Analyze experiment results and recommend improvements that can be scaled.

• Partner with stakeholders to improve conversion rates and customer experience.

Measurement and Attribution

• Establish tracking and measurement strategies before initiatives launch.

• Validate tagging, attribution, and reporting accuracy across customer touchpoints.

• Work with teams to define success metrics and reporting requirements.

• Ensure visibility across the customer journey, from campaign engagement through conversion and purchase.

Customer Journey Analysis

• Analyze end-to-end customer journeys across digital channels.

• Identify customer friction points and opportunities for improvement.

• Support initiatives that improve engagement, conversion, and retention.

• Use behavioral data to influence business and digital decisions.

Reporting and Performance Monitoring

• Monitor key business and eCommerce performance metrics.

• Develop meaningful performance reports and dashboards.

• Proactively identify trends, risks, and opportunities.

• Focus on delivering insights and recommendations rather than only creating reports.

Required Qualifications

• 5+ years of experience in digital analytics, eCommerce analytics, customer insights, or conversion optimization.

• Proven ability to turn data analysis into actionable business recommendations.

• Experience analyzing customer behavior, conversion funnels, and digital performance.

• Strong communication skills, including the ability to present findings to technical and non-technical stakeholders.

• Hands-on experience working in fast-paced digital commerce environments.

• Experience with several of the following tools and areas:

• Google Analytics (GA4)

• Looker or Looker Studio

• Snowflake

• Salesforce Commerce Cloud

• Salesforce Marketing Cloud

• Tag management and tracking implementation

• Attribution and measurement frameworks

Preferred Experience

• Conversion Rate Optimization (CRO).

• Experimentation and A/B testing.

• Customer journey analysis.

• Basket analysis and funnel optimization.

• Attribution modeling.

• Digital measurement planning.

• Tagging strategy and governance.

Work Arrangement and Location

• Location: Fort Lauderdale, Florida.

• Onsite: Monday through Thursday.

• Remote: Fridays.

• Employment Type: Full-time.

• Local candidates only. Candidates who require relocation will not be considered.

Compensation

• Annual Salary: $100,000–$120,000.

What Makes This Opportunity Interesting

• Play a visible role in influencing digital and eCommerce performance.

• Help shape testing, optimization, and measurement strategies.

• Work in the marine industry, serving boating and marine enthusiasts.

• Partner closely with business leaders and decision-makers.

• Contribute to building and developing a data-driven culture.

• Explore future growth opportunities as the function expands.

The role also involves using AI and technology to accelerate analysis and uncover insights while applying sound business judgment and critical thinking.