Social Creative — New York, United States

The Role: Social Creative

We are seeking a sharp, culturally tuned, and highly conceptual Social Creative with strong experience developing work for luxury or premium brands to join our fast-paced creative studio, supporting a leading luxury automotive client across four iconic brands.

As a Social Creative, you are the ultimate idea machine. You will work closely with our UK-based Social Creative Directors to concept native social ideas, write engaging social copy/scripts, and develop creative campaigns that cut through the noise. You are equal parts copywriter and conceptor—someone who understands how to hook an audience in the first 3 seconds of a TikTok, write a compelling Instagram caption, or pitch a wild stunt for a live event.

You’ll leverage modern creative tools (including generative AI platforms) to rapidly prototype your ideas, outline visual directions, and build treatment decks. If you live on social media, have a knack for storytelling, and love collaborating with production teams to bring big ideas to life, we want you on our team.

Key Responsibilities

• Creative Concepting: Brainstorm and develop social-first campaign ideas, content series, and engagement tactics for Instagram, TikTok, YouTube, and digital handles across 4 iconic brands.

• Copywriting & Scripting: Write sharp, platform-native social copy, video scripts, treatment decks, and captions that perfectly capture the tone of a premium, luxury automotive brand.

• Activation Ideation: Concept creative social activations and interactive storytelling ideas specifically tailored to elevate our presence at major North American events.

• AI-Assisted Prototyping: Utilize generative AI tools and prompt engineering to rapidly visualize concepts, generate mood boards, and outline creative directions for production teams.

• Cross-Continental Collaboration: Partner closely with UK Social CDs, local designers, and our on-the-ground Content Creators to turn raw concepts into high-quality final assets.

• Trend & Culture Listening: Stay deeply embedded in internet culture, immediately identifying trending audio, visual formats, and cultural moments that the brand can authentically play in.

The Ideal Candidate Will

• Be a Master of Hook & Story: Understand how to structure content for maximum engagement, reach, and shareability across TikTok, Reels, and beyond.

• Understand Luxury Brands: Have a strong instinct for how luxury and premium brands build desirability, maintain an elevated point of view, and participate in culture without losing their distinctiveness.

• Be a Strong Writer: Able to switch tones easily, writing everything from slick, elevated brand copy to witty, conversational social captions.

• Be highly Collaborative: Love briefing and working alongside designers, video editors, and content creators to co-create the final product.

• Have an Experimental Mindset: Excited to use AI tools, emerging platforms, and new technologies to push the boundaries of social storytelling.

• Be a Clear Communicator: Comfortable presenting creative concepts and treatments clearly to internal teams across time zones and client stakeholders.

Qualifications & Experience

• Experience in a social creative, conceptual copywriting, or social strategist/creator role, ideally within a fast-paced agency or social publisher environment.

• A strong portfolio demonstrating creative campaign concepts, social-first ideas, scripts, and copy.

• Demonstrated experience developing creative work for luxury, premium, automotive, fashion, beauty, hospitality, or other high-end consumer brands.

• A strong understanding of how luxury and premium brands build desirability, maintain an elevated point of view, and show up credibly in culture.

• A strong portfolio showing both social-first thinking and an elevated visual or verbal sensibility appropriate for luxury brands.

• Comfortable utilizing or learning AI tools such as Midjourney, ChatGPT, and other emerging platforms to aid the creative development process.

• Highly organized and capable of managing multiple briefs in a dynamic studio environment.

Sound like you? Then we'd love to talk to you about this super exciting opportunity!

G&X is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

The pay range for this role is $85,000-$100,000 Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States.