Social Media Manager — New York, NY — LinkedIn — 4490563153

An established, multi-brand consumer lifestyle company is seeking a creative, highly organized, and culturally connected Social Media Manager to oversee day-to-day social media strategy and execution across multiple brand. This individual will manage content calendars, develop engaging social-first content, lead copywriting and publishing, and analyze performance to strengthen brand awareness, engagement, and growth. The ideal candidate combines strong creative instincts with a hands-on approach to execution and understands how to translate brand stories, products, and cultural trends into compelling social content.

Key Responsibilities

• Manage day-to-day social media execution across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms.

• Develop and maintain monthly content calendars supporting product launches, marketing campaigns, retail moments, events, and influencer activations.

• Create engaging social-first content that balances brand storytelling, product education, cultural relevance, and performance.

• Write compelling captions, campaign messaging, product launch copy, and other social content tailored to each brand's voice.

• Identify relevant social trends, emerging formats, and cultural moments to keep content fresh and engaging.

• Collaborate with Creative, E-commerce, and Paid Media teams to develop platform-specific assets, including video and product-focused content.

• Support social coverage of brand events, product launches, content shoots, and experiential activations.

• Monitor and report on social performance, identifying opportunities to improve engagement, audience growth, and conversion.

• Partner with internal teams to amplify influencer and creator-generated content across social channels.

Qualifications

• 2-4 years of experience in social media, content marketing, or brand marketing, preferably within fashion, beauty, retail, or consumer lifestyle brands.

• Proven experience managing social media accounts, content calendars, and multiple campaigns or brands simultaneously.

• Excellent copywriting skills with the ability to adapt messaging across different brand voices and audiences.

• Strong understanding of Instagram, TikTok, Pinterest, and other major social platforms.

• Creative mindset with a strong understanding of social trends, content formats, and audience engagement.

• Experience analyzing social performance metrics and translating insights into actionable recommendations.

• Strong organizational skills with the ability to manage competing priorities and deadlines.

• Ability to collaborate effectively with creative, marketing, and e-commerce teams.

• Availability to work onsite four days per week in Midtown Manhattan.

Preferred Experience

• Experience with fashion, retail, DTC, or other consumer-facing brands.

• Familiarity with social-first video content and production workflows.

• Experience with influencer content, social commerce, or creator partnerships.

• Exposure to retail activations, brand events, and experiential marketing.

Travel: Approximately 2–4 trips annually for brand shoots, events, and behind-the-scenes content capture.

Compensation: $65,000-80,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.