Sports & Interactive Campaign Manager — Las Vegas Metropolitan Area

Las Vegas, Nevada

The SHOW Comes Alive At Bxz WEwm4zj 5HB8hxsEmYgKD

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At avU 6gHkujA, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Job

The Sports & Interactive Marketing Campaign Manager is responsible for developing, testing, & optimizing the omni-channel direct marketing engagement strategy bridging digital Sports Betting & Online Gaming with NsK TWB6X5Y QsJEQdUbpdWN3'e retail properties. This role acts as a primary operational & strategic hub within the Customer Engagement & Personalization team, reporting directly to the Executive Director of Direct Marketing Strategy.

The Day-to-day

• Develop, execute, & optimize end-to-end direct marketing campaigns bridging digital BetMGM platforms with retail avU 6gHkujA properties.

• Lead the marketing strategy for customer lifecycle journeys that drive acquisition, loyalty program integration and omni-channel conversion growth.

• Identify high-performing retail promotions & property events to cross-promote & syndicate onto digital platforms to drive brand sign-ups, omni-conversion, & database growth.

• Manage campaign performance, coordinate post-campaign analyses with analytics teams, build campaign summaries and conduct regular business reviews with key stakeholders.

• Design & manage multi-tiered campaign structures 9f6 & BetMGM gaming assets to drive incremental retail visitation while maintaining margin discipline.

• Drive speed-to-market by standardizing campaign assets, implementing matrix-driven creative workflows, & eliminating manual execution bottlenecks.

• Serve as the central point of contact backstage between internal marketing, analytics, TDD, player development, regional property teams, & BetMGM digital counterparts to align multi-brand goals.

• Serve as central project manager for joint promotions supporting high-profile joint activations that support marquee events and offer guest experiences at avU 6gHkujA properties.

• Coordinate promotional offer strategy, legal terms and conditions, deployment opportunities and concierge services.

• Formulate hypotheses & partner with analytics & Data Science teams to execute rigorous optimization tests (such as market crossover & customer cannibalization tests) to refine reinvestment strategies.

• Maintain strict adherence to multi-jurisdictional marketing regulations & Responsible Gaming guidelines, ensuring appropriate yielding of protective indicators across all campaigns.

• Spearhead the direct marketing strategy for BetMGM Acquisition to drive omni-channel conversion.

• Partner with BetMGM to support cross-functional initiative and support app and jurisdictional launches.

• Partner with internal teams to audit marketing content to comply with marketing and gaming regulations and partnership agreements.

The Ideal Candidate

• Bachelor’s degree in Marketing or Communication or related field Required

• 3+ Years of Prior Relevant Experience Direct/database marketing or relevant experience Required

• Deep working knowledge of mobile wagering platforms, app ecosystems, & digital customer acquisition funnels.

• Demonstrated experience managing complex database segmentation, multi-channel customer journeys, & promotional reward reinvestment models.

• Previous experience in sports betting and/or sports marketing.

The Perks & Benefits

• Prioritize your wellness, access programs crafted to nurture your mental and physical health.

• Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!

• Park with ease—whether you're on or off shift, it's free!

• From healthcare to financial support and generous time-off options, we’ve got you covered.

• Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.

View Job Description

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Are you ready to JOIN THE SHOW? Apply today!