Marketing Manager, Gaming & Sports Betting — Palo Alto, CA

About qNpDkFS7

qNpDkFS7 is on a mission to provide traditional financial services to 1.3 billion people worldwide without access today. Without a secure way to save, invest, or transfer money, individuals are not empowered to accumulate short or long-term wealth. We're changing that by bridging the gap between traditional banking and the communities that need it most.

About The Role

As a Marketing Manager, you will drive customer acquisition, engagement, and retention across our online sports betting and iGaming platforms in emerging and frontier markets. Based in the US, you will build your vertical’s digital marketing strategy, measurement framework, and operating standards that our local market teams build on in a blended retail/digital environment.

This role is part strategy, part measurement, and part enablement. You’ll report to the Head of Group Marketing, with close partnership to Senior Operations Leadership. Local Marketing Managers own in-market execution, including shops, field teams, and local media, and have a dotted line to you. You will give them the playbooks, tools, tracking, and benchmarks to execute, and give leadership one consistent view of what marketing spend is returning. You will work closely with product, BI, finance, legal, and compliance, including on the martech stack and on responsible gambling and advertising standards.

What You'll Do

• Develop & execute digital marketing strategies across paid media, SEO, social media, affiliates, and CRM, including your vertical’s plan and channel mix by market.

• Drive player acquisition, conversion, retention, and reactivation, including lifecycle journeys across email, SMS, push, WhatsApp, and in-app.

• Manage promotional campaigns and optimize marketing ROI, setting bonus and promotion standards with finance.

• Adapt marketing strategies to local market dynamics, consumer behavior, and regulatory environments as the dotted-line lead to local Marketing Managers.

• Partner with US and market teams, identifying and using data to drive commercial growth in a multi-market environment.

• Own your vertical’s KPI framework and cross-market dashboards, and report results to leadership.

• Own the paid media account structure and affiliate program framework, including tracking and fraud controls, and manage central agencies and vendors.

• Write playbooks and run tests that turn what works in one market into benchmarks for the rest.

What You Bring To The Table

• 8+ years of digital marketing experience in the sports betting, online gambling, or iGaming sectors.

• Demonstrated understanding of performance marketing, CRM, and analytics, with quantifiable results (CPA, FTDs, retention, ROI) and comfort identifying the right tools and systems for our needs, in addition to scrappy foundations like google sheets/SQL.

• Experience building KPI frameworks and dashboards and presenting performance to senior leadership.

• Experience leading or enabling marketers across multiple markets, including through dotted-line or matrixed relationships.

• Experience working in emerging or frontier markets, particularly Africa, Latin America, or the Caribbean, with working knowledge of gambling advertising regulation; retail, agent, or mobile money network experience is a plus.

• Hands-on approach to your work, with high initiative & innovation.

• Flexibility to travel to our markets and to work across multiple time zones as needed.

• Fluency in French and English required, Spanish highly valued.

Benefits and Perks

• 📈 401k with a match!

• 🩺 Medical Insurance

• 🦷 Dental Insurance

• 👓 Vision Insurance

• 💸 Competitive compensation & equity – We believe in sharing success.

• ✈️ Flexible PTO – We focus on impact, not tracking vacation days. We encourage a minimum of 14 days.

• 🍽️ In-office lunch, team events & culture

In our commitment to fostering a diverse and inclusive workplace, we value the unique perspectives and experiences each individual brings to our team. We encourage all candidates, regardless of background, to apply. Your skills, talents, and potential contributions matter deeply to us, and we believe in creating an environment where everyone has an opportunity to thrive. We recognize that meeting every listed requirement may not always be possible, but we value passion, determination, and a willingness to learn. Your application is an opportunity for us to discover the exceptional qualities you bring.