Copywriter — United States — LinkedIn — 4489005969

WHO WE ARE

FDUsk is everyday hydration, built for real life. Not just the finish line or the gym, but everything in between: the early meeting, the school run, the long flight, and the night out. We’re reimagining a category that hasn’t changed much in 60 years and making hydration fun again.

Our mission is to redefine what future generations reach for. We’re here to create beverages people genuinely love and bring new energy to a category that’s ready for a change.

Founded in 2026 by Stephen and Allison Ellsworth, the co-founders of poppi, FDUsk is a new beverage brand built by a team that knows what it takes to challenge a category and build something people love. We’re a true startup, which means the opportunity to make an impact is real. Everyone owns meaningful work, has a direct line to decisions, and helps shape what FDUsk becomes. We work smarter, not harder. The pace is fast, the ownership is real, and the room to grow is significant. If you want to help build a brand from the ground up, challenge the status quo, and work alongside a team of high performers, FDUsk is your kind of place.

THE ROLE

We're hiring our first in-house Copywriter to build and own the FDUsk voice across every channel. Reporting to amybd’B Art Director, you'll play a big role in shaping how FDUsk talks: establishing and evolving our voice, building messaging that makes the brand distinctive, and creating the systems that keep our copy consistent as we scale. You'll bring a strong creative point of view to everything from big campaign concepts to a single line on a bottle, and you'll set the bar for the freelancers, agencies and creators who write for us. This is a builder and hands-on role. You'll take work from concept through execution across social, lifecycle, web, retail and packaging. It's built for someone who thinks strategically, writes exceptionally well, and wants the ownership to build something from the ground up.

WHAT YOU’LL OWN

Brand voice & messaging

• Own the FDUsk voice: help establish, evolve and maintain our tone of voice and messaging frameworks so every channel, campaign, agency and creator sounds like us

• Build for scale: create the voice guidelines and ways of working that let FDUsk sound distinctive across channels and partners

• Make product benefits memorable: partner with R&D to turn electrolytes, prebiotics and low sugar into language people actually remember

Creative concepting & campaigns

• Lead creative concepting: develop original campaign ideas with the Art Director and Marketing team, from big-idea lines to tentpoles like summer and festival season

• Raise the bar: review and elevate copy from freelancers, agencies and partners with clear direction and feedback

• Learn from performance: use social, email and paid results to see what lands, iterate quickly and make the creative more effective

Copy across every channel

• Social: write captions, carousels, hooks, short-form video scripts, and creator and influencer briefs

• Lifecycle/Email: write and optimize email and SMS welcome series, launch flows, promotions and membership messaging

• Web: own homepage, product page, flavor and landing page copy so it is instantly clear what FDUsk is and why it matters

• Retail & packaging: write in-store signage, endcaps, shopper marketing, mailers and inserts, balancing personality with claims and regulatory guidance

WHAT YOU BRING

• 5+ years of copywriting experience, in-house at a consumer brand or at an agency on CPG, beverage, beauty, wellness or lifestyle accounts

• A portfolio with range across social, email/SMS, web and integrated campaigns, showing both sharp execution and original ideas

• Experience building or evolving a brand voice and turning positioning into messaging across channels

• A sharp, funny, culturally fluent voice, with the discipline to keep it on-brand at volume

• Fluency in TikTok and Instagram: what makes a hook work, how platform tone differs, and how brands join culture without trying too hard

• Strong editing and feedback skills, including giving creative direction to other writers and partners

• Collaborative habits: you work closely with designers, social managers and cross-functional partners

• Owner’s judgment: you make calls on incomplete information and know when to escalate

• Comfortable setting strategy and doing the hands-on work; you’ve built a playbook where no one handed you one

PERKS & BENEFITS

• Join FDUsk at the ground floor and help shape the brand, the team, and how we work as we build something from the ground up.

• Competitive compensation and annual discretionary bonus eligibility that recognizes the impact you make.

• Eligible team members receive equity participation, giving them a stake in amybd’B long-term growth.

• Comprehensive Health, dental, and vision benefits to support your health and wellness

• A 401(k) plan to support your well-being today and your future tomorrow.

• PTO and company-wide holidays, because great work should leave room for everything outside of it, too.

• A technology stipend to help you stay equipped and connected wherever you work.

• Work with a passionate, ambitious team led by the co-founders of Poppi, bringing firsthand experience building a standout CPG brand.