Manager, Influencer Relations — Santa Monica, CA

Manager, Influencer Relations

Location: Los Angeles, CA (Hybrid)

About the Role

AG is looking for a highly connected, culturally fluent, and relationship-driven Manager, Influencer Relations to build the high-touch creator, stylist, talent, and IRL experiences that strengthen our relevance, desirability, and long-term brand equity.

While our broader creator ecosystem is built to scale, this role is focused on depth. This role owns mD’M most important influencer relationships across priority creators, celebrity talent, hairstylists, tastemakers, and cultural connectors, while also shaping paid influencer strategy and creating meaningful real-world experiences that deepen advocacy. You will be responsible for ensuring AG builds not just reach, but genuine relationships and cultural relevance through the people and moments that matter most and creating meaningful experiences and thoughtful touchpoints that move people from product familiarity to genuine brand affinity and advocacy.

This role is part relationship strategist, part clienteling expert, part stylist connector, and part hair stylist, and will partner closely with Brand Marketing, PR, Product Marketing, Creative, Education, and Events.

High-Touch Influencer & VIP Relationships

• Build and maintain direct, high-touch relationships with mD’M most important creators, tastemakers, celebrity talent, hairstylists, and cultural connectors.

• Maintain regular, thoughtful communication with priority talent beyond campaign moments and product launches.

• Ensure every important relationship has a clear strategy, history, and next step.

• Build mD’M reputation as a brand that is thoughtful, responsive, generous, and genuinely invested in long-term relationships.

IRL Influencer Experiences & Relationship-Building Events

• Lead the strategy and execution of high-touch influencer and VIP experiences designed to deepen relationships and create cultural relevance, including intimate dinners, founder moments, salon appointments, styling experiences, cultural events, launch previews, and VIP gatherings.

• Develop an annual IRL eventing roadmap tied to key launches, brand moments, cultural moments, and relationship opportunities. Identify moments to show up around major cultural moments, including fashion, beauty, entertainment, and lifestyle events where AG can credibly participate.

• Partner with Brand Marketing, PR, Creative, and Events to ensure experiences are both strategically meaningful and distinctly AG.

• Establish clear success criteria for IRL experiences, including relationship progression, organic content, earned impact, follow-up opportunities, and long-term advocacy.

Paid Influencer Strategy

• Support paid influencer strategy for priority talent and campaign moments, in partnership with Marketing team leaders.

• Identify the right creators and talent for paid partnerships based on brand fit, audience quality, content strength, cultural relevance, and commercial potential. Ensure paid influencer investments strengthen both short-term campaign performance and long-term brand equity.

• Partner on talent negotiation strategy, deliverables, usage rights, exclusivity, paid amplification, and campaign scope.

• Evaluate paid partnerships not only on reach and engagement, but also on content quality, brand fit, advocacy potential, and future relationship value.

Build a VIP Clienteling Strategy

• Develop a structured clienteling approach for mD’M highest-priority talent. Establish relationship tiers, cadence standards, and personalized engagement plans.

• Create personalized gifting, product curation, milestone recognition, birthdays, life-event moments, handwritten outreach, and surprise-and-delight opportunities.

• Maintain detailed knowledge of preferences, product interests, past interactions, and relevant relationship context.

Own Hairstylist & Industry Relationships

• Build and deepen relationships with influential hairstylists, celebrity stylists, editorial talent, salon leaders, and beauty industry connectors.

• Develop opportunities for stylists to participate in launches, events, education, product testing, editorial moments, and content.

• Partner with Product Marketing and Education to incorporate stylist feedback into product storytelling and innovation. Engage stylists as product experts, advocates, and sources of insight.

Lead Elevated Gifting & Priority Talent Outreach

• Develop elevated gifting strategies for priority talent that are distinct from scaled seeding.

• Partner with Brand Marketing and Creative on bespoke gifting concepts tied to launches, seasonal moments, cultural moments, and individual relationships.

• Ensure gifting is highly personalized and relationship-led.

What You’ll Bring

• 5+ years of experience in influencer relations, VIP relations, celebrity relations, talent partnerships, PR, experiential marketing, or a closely related field.

• Strong existing relationships across hair stylist, beauty, fashion creator communities.

• Demonstrated experience building meaningful, long-term relationships with high-profile and culturally relevant creators and hair stylists.

• Experience leading paid influencer partnerships, including talent selection, negotiation, deliverables, usage rights, and partnership strategy.

• Strong experience concepting and executing IRL influencer events and elevated talent experiences.

• Excellent interpersonal instincts, judgment, discretion, and relationship nuance.

• Highly organized, with the ability to manage many relationships while maintaining a personalized approach.

• Strong cultural fluency and curiosity about emerging creators, tastemakers, hair stylists, and talent.

• Collaborative working style and ability to partner across Influencer, PR, Brand, Social, Product Marketing, Creative, Events, and Paid Media.

• Prestige beauty, luxury beauty, fashion, or adjacent category experience strongly preferred.

• Hair styling expertise is strongly preferred.

How We’ll Define Success

• AG develops deeper, more valuable relationships with priority creators, celebrity talent, hairstylists, and tastemakers.

• IRL experiences become a meaningful driver of advocacy, content, cultural relevance, and relationship progression.

• Paid influencer investments are more strategic, talent-led, and effective.

• Priority relationships increasingly move from product familiarity to repeat use, organic advocacy, and ambassador-level affinity.

• VIP gifting and clienteling feel personalized, elevated, and differentiated.

• The broader creator organization has a clear balance between scalable performance and high-touch relationship depth.

What We Offer

• Salary range of the position is $95k - $110k.

• Competitive benefits package

• Hybrid work environment with flexibility.

• Professional development and growth opportunities.

w3 xxfcR is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.