Social Media Manager — Collierville, TN

We are seeking an experienced, strategic Social Media Manager to manage and execute the North America multi-channel social media presence while partnering closely with the Sr.Director, Global Social Media to ensure consistency, performance, and innovation across channels.

Key Responsibilities

• Map out and execute the North America social media strategy in alignment with global social vision, standards, and priorities.

• Drive audience growth, engagement and performance across all priority social platforms, with a strong emphasis on TikTok, Instagram, YouTube, and short-form video.

• Partner closely with the Sr. Director, Global Social Media to translate global content and influencer strategy into market-relevant execution.

• Develop and execute integrated social media campaigns supporting commercial goals, product launches, and brand storytelling.

• Assist Sr. Director, Global Social Media in developing the influencer and creator community for North America, including identification, briefing, content development, execution and performance evaluation.

• Serve as the primary social media partner to cross-functional teams (sales, marketing, creative, regulatory, legal), ensuring alignment and on-time execution.

• Oversee content planning, asset development, publishing and optimization across platforms with social content creation as needed.

• Lead community management strategy, including engagement, escalation, and moderation best practices.

• Analyze performance, synthesize insights, and deliver concise reports and actionable recommendations to optimize content, channel strategy and influencer activations.

• Stay ahead of platform trends, emerging formats and cultural moments to drive innovation and relevance.

You’ll Be a Great Fit If You

• Are a strategic, self-directed marketer with a strong eye for content who can operate with autonomy while aligning to global direction.

• Can flex seamlessly between strategy, creation, execution, and optimization.

• Bring strong creative instincts paired with analytical rigor and performance accountability.

• Thrive in cross-functional, matrixed environments and can influence without direct authority.

• Have a passion for health, wellness, and purpose-driven brands.

• Understand how to balance brand-building, community engagement, and distributor/B2B support.

Qualifications

• 4-6+ years of experience in social media, digital marketing, or brand marketing.

• 4+ years of hands-on experience owning and managing social media channels for a brand or organization.

• Proven experience developing content strategies and executing campaigns that drive measurable results, particularly on Instagram and TikTok.

• Proven experience shooting and creating social-native content (you can provide links to content you have createdalong with writing samples)

• Experience building and managing influencer/creator partnerships and content programs.

• Strong working knowledge of social platforms, publishing tools, analytics, and performance reporting.

• Experience collaborating with creative teams and managing content workflows end-to-end.

• Excellent written, verbal and presentation skills; comfortable communicating with senior stakeholders.

• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.

• Bachelor’s degree preferred.