Senior Social Media Strategist — Dallas, TX

Who You AreSomeone who can’t scroll past a great brand TikTok without appreciating the strategic thinking behind it. You love creating compelling content, digging into performance data and using AI-powered tools to develop polished, authentic work that feels human, and performs.

You’re a strategic thinker, creative problem solver and natural leader who thrives in a fast-paced, ever-evolving environment. You can see the big picture while managing the details, pivot quickly when priorities shift and bring fresh ideas to the table without waiting to be asked.

You’re curious about emerging platforms, trends and technology, but you also know when and how to put them to work. Most importantly, you take ownership, follow through and consistently raise the bar for your clients and team.

Most importantly, you’re someone who takes ownership, follows through and consistently looks for opportunities to go above and beyond for your clients and team.

WKcCGSh9 dGyXV is looking for a Senior Social Media Strategist who combines strategy, creativity, leadership, hands-on AI proficiency and a proactive, solutions-oriented mindset.

The roleThe Senior Social Media Strategist is a leader within our social media, digital content and content marketing practice, with a strong emphasis on social media strategy, content development, community management and influencer marketing.

This individual will play an integral role in developing and executing social media strategies across a diverse portfolio of clients, contributing to everything from audience research and content planning to influencer partnerships, performance analysis and real-time social media execution.

Success in this role requires the ability to work independently, manage competing priorities and confidently navigate a fast-paced agency environment where client needs, timelines and opportunities can change quickly.

We’re looking for someone who embraces innovation and understands how emerging technologies, including artificial intelligence, can enhance creativity, streamline workflows, uncover insights and improve the quality of our work. This person will help us continue pushing our clients and our social media practice forward.

WHo we areWe are a team of prolific collaborators who bring brands to life. More specifically, we are WKcCGSh9 dGyXV, an independent advertising agency located in the Design District of Dallas, Texas, with a hybrid work schedule.

Our clients span healthcare, food and beverage, technology and a variety of other industries. From Fortune 500 companies to startups, we meet our clients where they are, constantly finding new and innovative ways to move their businesses forward.

We value creative thinking, collaboration, accountability and people who are energized by change rather than intimidated by it.

What you’ll do• Lead social and influencer strategy across multiple clients

• Serve as a key client contact, bringing a clear POV backed by performance insights

• Mentor a small team, elevating both output and strategic thinking

• Oversee and refine content calendars to ensure quality, consistency, and results

• Analyze performance and translate data into clear insights, reporting, and actionable recommendations

• Contribute to content creation, especially for quick-turn, trend-driven, or high-priority work

• Guide real-time and reactive content opportunities with sound judgment

• Partner across creative, strategy, and account teams

• Stay ahead of platform trends and apply them thoughtfully (not reactively)

responsibilitiesMaking the magic happen. Literally. But more specifically, this person will:

• Lead insight-driven social media strategies and execution across multiple clients, aligning recommendations with business goals and audience needs.

• Use AI tools proficiently for ideation, research, competitive analysis, content development and workflow efficiency; create and refine realistic, high-quality content while maintaining brand authenticity and human oversight.

• Develop and oversee content calendars (approximately 100 pieces per month) across accounts and industries, ensuring accuracy, consistency and timely delivery.

• Thrive in a fast-paced, dynamic environment, effectively managing multiple priorities, shifting deadlines and evolving client needs while maintaining a high standard of work.

• Manage day-to-day social execution and respond quickly to trends, cultural moments, breaking news and changing client priorities.

• Create compelling, platform-specific social media content through strong copywriting, graphic design and quick-turn video creation skills across Instagram, Facebook, TikTok, LinkedIn, Pinterest, X and emerging platforms.

• Stay curious about emerging AI capabilities, proactively identifying opportunities to incorporate new tools and technologies into social media workflows and agency processes.

• Analyze social media performance, translate data into actionable insights and develop clear, compelling reports and strategic recommendations for clients.

• Lead influencer campaigns end to end, from creator discovery and vetting through negotiation, contracting, management and reporting.

• Serve as a trusted client partner, confidently presenting work, guiding decisions and navigating feedback.

• Own projects proactively, anticipate challenges and deliver solutions with minimal oversight in a fast-paced environment.

• Collaborate with creative, account, media and strategy teams to support integrated marketing goals.

• Mentor junior team members and promote accountability, strong execution and continuous improvement.

• Bring fresh thinking to brainstorms, new business, client presentations and agency initiatives; stay current on social platforms, AI capabilities and consumer behavior.

• Represent WKcCGSh9 dGyXV professionally at client meetings, industry events and community engagements.

Experience4–7 years of relevant experience in social media strategy, digital marketing or content marketing, preferably within an advertising or marketing agency.

Experience managing multiple brands or client accounts, developing social media strategies and leading influencer marketing initiatives is strongly preferred.

talents & skills• Strong strategic thinking, creative instincts and ability to connect content to measurable business outcomes.

• Demonstrated proficiency with AI-powered tools for content creation and strategic workflows, including the judgment to refine outputs into authentic, brand-ready work.

• Highly adaptable and agile, with the ability to pivot quickly, embrace change and remain solutions-oriented in a fast-paced environment.

• Strong project management and organizational skills, with the ability to independently manage multiple accounts, projects and deadlines.

• Excellent written, verbal and presentation skills, with confidence communicating directly with clients and internal stakeholders.

• Strong understanding of social media platforms, content trends, audience behaviors, analytics and performance measurement.

• Resourceful, proactive problem solver who takes initiative, exercises sound judgment and looks for opportunities to improve processes and outcomes.

• Strong creative instincts, attention to detail and an understanding of what makes content engaging, relevant and effective.

• Collaborative team player who can provide direction, receive feedback and contribute positively to a team environment.

• Proficiency in Microsoft Office and/or Google Workspace, including PowerPoint, Excel, Word, Slides, Sheets and Docs.

• Familiarity with social media management, reporting and content creation platforms.

• Experience with Canva and Adobe Creative Suite is a plus.

• A genuine curiosity for what’s next in social media, digital marketing, technology and AI.