Marketing Communications Specialist — Charlottesville, VA

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As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Marketing Communications Specialist proactively plans and delivers communications and content that support GmPFC9jkf’e business, employee engagement, and talent attraction. This hands-on individual contributor translates business and product inputs into polished marketing, clinical, digital, and employee-facing materials. The role owns internal communications planning and execution in partnership with HR and executive leadership. Product Management owns product messaging, positioning, content requirements, and collateral update priorities; HR provides direction and approval for people-related content and employer branding priorities.

• Essential Duties and Responsibilities

• Develop marketing collateral, presentations, customer-facing materials, and clinical marketing documents using inputs from Product Management and subject matter experts. Translate approved messaging and technical information into clear, audience-appropriate content and design.

• Maintain consistent brand identity, tone, visual standards, and quality across channels. Coordinate required subject matter, clinical, and regulatory reviews before publication; maintain approved versions and retire outdated materials.

• Own an integrated editorial calendar and internal communications plan, including audiences, channels, timing, owners, approvals, and measures of effectiveness. Anticipate communication needs, propose approaches, and manage delivery rather than waiting for individual requests.

• Develop and coordinate employee and leadership communications for business updates, organizational changes, company initiatives, and town halls. Prepare executive messages, presentations, talking points, and supporting materials with appropriate review and approval.

• Select and manage communication channels that reach employees across locations, shifts, and office and manufacturing environments. Measure reach, engagement, employee understanding, and feedback; recommend improvements based on results.

• Partner with HR to develop and communicate the employer brand so external messaging accurately reflects GmPFC9jkf’e culture, values, and employee experience. Propose content plans aligned with HR’s talent attraction priorities and obtain HR approval for people-related content.

• Create career website content, employee stories, recruitment materials, and social media content that support talent attraction. Coordinate employee participation and maintain a consistent connection between the employer brand and company brand.

• Manage website content and routine CMS/WordPress administration, including content updates, publishing workflows, and coordination with technical partners for development or complex issues.

• Plan, create, schedule, and publish approved social media content. Monitor channel performance and use insights to improve content relevance and engagement.

• Organize and maintain a searchable content and asset library with clear version control, usage permissions, and approval status. Coordinate freelancers and agencies as needed, managing briefs, deliverables, timelines, and agreed budgets.

• Manage multiple projects from brief through publication, clarify requirements, coordinate cross-functional reviews, and escalate competing priorities or approval delays early.

• Education and Experience

• Bachelor’s degree in Communications, Marketing, Journalism, Graphic Design, or a related field plus at least three years of relevant communications and content development experience; or at least five years of directly related experience in lieu of a degree.

• Demonstrated writing, editing, graphic design, and layout capabilities, supported by a portfolio of relevant work. Proficiency with Adobe Creative Suite and/or Canva, presentation tools, and WordPress or a similar CMS. Ability to manage website content and routine CMS administration; web development expertise is not required.

• Medical device experience strongly preferred; experience in another highly regulated environment will also be considered. Experience with clinical or technical content, internal and executive communications, employer branding, social media planning, and content performance measurement preferred.

• Competencies

Communication and storytelling- The ability to turn complex information into clear, accurate, and engaging messages that connect with the intended audience and support understanding or action.

• Skills: Writing, editing, executive communications, and translating technical content for different audiences.

• Behaviors: Clarifies the audience and purpose; checks facts; uses plain language; adapts tone and format while preserving approved meaning.

Content design and brand stewardship- The ability to create visually effective materials that communicate information clearly and consistently reflect the organization’s brand, standards, and identity.

• Skills: Graphic design, layout, presentation development, and brand application using Adobe Creative Suite and/or Canva.

• Behaviors: Produces polished, consistent materials; seeks useful feedback; checks detail and accessibility; uses approved assets and versions.

Proactive planning and execution- The ability to anticipate communication needs, organize priorities and resources, and deliver quality work on time while addressing risks and changing demands.

• Skills: Editorial calendar management, project coordination, prioritization, and freelancer or agency management.

• Behaviors: Anticipates needs; proposes plans; owns deadlines; follows through; flags risks and competing priorities before delivery is affected.

Partnership and sound judgment- The ability to build productive relationships, align stakeholders, and make thoughtful decisions that respect content ownership, confidentiality, approval requirements, and business needs.

• Skills: Stakeholder consultation, internal communications, employer branding, and approval management in a regulated environment.

• Behaviors: Listens and builds alignment; respects Product Management’s content ownership and HR’s approval role; protects confidential information; obtains required reviews.

Digital channel management and measurement

The ability to manage digital communication channels, reach intended audiences, and use data and feedback to evaluate effectiveness and improve results.

• Skills: CMS/WordPress administration, social media publishing, channel selection, and communications analytics.

• Behavior- Keeps content current; considers employees across sites and shifts; tracks effectiveness; tests improvements and adjusts using evidence.

• Schedule, Travel Responsibility, Special Conditions or Requirements

• Full-time position. Work schedule and onsite expectations will be established by the department leader to support business needs and access to employees across locations and shifts.

• Occasional travel between company locations and to business events may be required; frequency to be confirmed.

• Occasional schedule flexibility may be needed for town halls, company initiatives, events, or time-sensitive communications.

• This description outlines primary responsibilities and may evolve with business needs. Reporting line, classification, and travel expectations require confirmation before posting.

Pay Range: $70,000- $95,000

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to ••••••••, and please be sure to include the title and the location of the position for which you are applying.