Marketing & Community Engagement Specialist — Knoxville, TN

Location: Knoxville, Tennessee

Position Type: Full-Time

Department: Marketing & Business Development

Experience Level: Early Career to Mid-Level

About kZx b65 DWEe2VkPTvNkV5 b88 DvrRU2nmHDe is a Knoxville-based healthcare diagnostics company focused on advancing early disease detection and making innovative diagnostic solutions more accessible to patients and healthcare providers.

Through our growing portfolio of diagnostic products and services, including ColoHealth Direct, a clinician-guided, blood-based colorectal cancer screening option offered as a laboratory-developed test (LDT), we are working to expand awareness, accessibility, and patient choice in preventive healthcare.

We are seeking an energetic, creative, and highly motivated Marketing & Community Engagement Specialist to help grow our presence through community outreach, strategic promotions, digital marketing, and creative content development.

About the OpportunityThis is a dynamic, hands-on position combining traditional grassroots marketing and relationship-building with modern digital marketing and creative content production.

The ideal candidate enjoys meeting people, developing new relationships, organizing promotional activities, and representing a growing company in the community. Equally important, this individual should be comfortable creating social media content, producing marketing materials, developing email campaigns, and leveraging AI-powered creative tools.

We are looking for someone who is equally comfortable walking into a business to introduce an opportunity as they are sitting down to develop an engaging digital marketing campaign.

Key ResponsibilitiesCommunity Engagement & Promotional Outreach· Identify, contact, and develop relationships with local businesses, employers, civic organizations, professional associations, community groups, and other potential promotional partners.

· Proactively identify opportunities to introduce BkJ MyD qvVNG4grzvg and ColoHealth Direct to new audiences through group presentations, community meetings, business gatherings, and health-related events.

· Coordinate and organize educational presentations, promotional events, lunch-and-learn sessions, community outreach activities, and other opportunities to increase brand awareness.

· Attend existing community events and independently develop new opportunities for engagement and promotion.

· Build relationships with community leaders, organizations, and potential strategic partners.

· Represent BkJ MyD qvVNG4grzvg professionally at networking events, trade shows, conferences, and local promotional activities.

· Maintain outreach records, track contacts, and coordinate follow-up activities to turn community engagement into measurable marketing opportunities.

Digital Marketing & Social Media· Develop, schedule, and publish engaging content across company social media platforms, including LinkedIn, Facebook, Instagram, and other relevant channels.

· Assist in developing and implementing digital marketing campaigns designed to increase brand awareness, website traffic, and consumer engagement.

· Create and manage a consistent social media content calendar aligned with company marketing objectives.

· Develop written, photographic, and video content highlighting company initiatives, educational messaging, products, and community involvement.

· Monitor social media performance, audience engagement, and campaign effectiveness.

· Support digital advertising initiatives, including paid social media campaigns and other promotional channels.

Creative Content & AI-Assisted Marketing· Design professional marketing materials using Adobe Creative Cloud, Canva, or comparable graphic design platforms.

· Utilize AI-powered creative tools to generate, edit, and enhance marketing visuals, graphics, presentations, and video content.

· Develop promotional flyers, brochures, digital advertisements, event displays, and other branded materials.

· Assist with photography, short-form video production, and multimedia storytelling.

· Maintain consistent company branding, messaging, and visual identity across marketing channels.

· Work with company leadership to develop creative concepts and execute new marketing initiatives.

Newsletters, Email Marketing & Communications· Develop, design, and publish regular company newsletters and promotional email campaigns.

· Create compelling content that communicates company news, educational information, product awareness, and community initiatives.

· Manage email campaign scheduling, audience segmentation, and distribution through platforms such as Zoho Campaigns, Mailchimp, or similar services.

· Monitor newsletter performance, including open rates, click-through rates, and audience engagement.

· Assist in developing website content, announcements, and other external communications.

Marketing Planning & Performance· Work directly with company leadership to plan and execute integrated marketing and promotional initiatives.

· Help identify new advertising opportunities, partnerships, and cost-effective methods of reaching target audiences.

· Coordinate promotional campaigns that combine community events, digital outreach, newsletters, and advertising.

· Track marketing activities and provide periodic performance updates, including event participation, partnerships developed, digital engagement, and campaign results.

· Maintain organized marketing calendars, project timelines, and campaign materials.

· Ensure public-facing healthcare communications follow company-approved messaging, regulatory requirements, and applicable privacy standards.

Required Qualifications· Bachelor's degree in Marketing, Communications, Public Relations, Business, Digital Media, or a related field, or equivalent relevant experience. Current graduate students and recent graduates are encouraged to apply.

· Proficiency with Adobe Creative Cloud, Canva, or a comparable graphic design and content creation platform.

· Demonstrated ability to create professional visual marketing materials and engaging written content.

· Familiarity with major social media platforms and their business marketing applications.

· Working knowledge of AI-assisted content creation tools or a willingness to develop proficiency.

· Strong interpersonal, communication, presentation, and relationship-building skills.

· Excellent organizational skills and the ability to manage multiple projects independently.

· Comfortable initiating conversations, developing new contacts, and actively pursuing community outreach opportunities.

· Ability to work both independently and collaboratively in a fast-paced, entrepreneurial environment.

· Ability to travel locally for meetings, events, and promotional activities, with occasional evening or weekend availability.

Preferred Qualifications· Experience coordinating community events, promotional campaigns, or public relations activities.

· Familiarity with email marketing platforms such as Zoho Campaigns, Mailchimp, or Constant Contact.

· Experience developing short-form videos, social media graphics, and AI-generated creative assets.

· Understanding of digital advertising, basic search engine optimization (SEO), and marketing analytics.

· Experience with customer relationship management (CRM) systems and marketing performance tracking.

· Previous experience in healthcare, wellness, biotechnology, diagnostics, or other consumer-focused industries is a plus, but not required.

What Makes Someone Successful in This Role?We are especially interested in candidates who are:

· Outgoing and proactive: Comfortable meeting new people, initiating conversations, and creating opportunities rather than waiting for assignments.

· Creative and digitally capable: Able to transform ideas into attractive, effective marketing materials and campaigns.

· Resourceful and entrepreneurial: Comfortable working with a growing company, developing new ideas, and finding ways to achieve results with available resources.

· Organized and accountable: Able to manage multiple activities while tracking progress and meeting deadlines.

· Passionate about making an impact: Motivated by the opportunity to help improve awareness and accessibility of preventive healthcare solutions.

Why Join BkJ MyD qvVNG4grzvg?This position offers a unique opportunity to gain hands-on experience across several areas of marketing, from grassroots promotions and community relations to digital advertising, creative development, and AI-assisted content production.

You will work closely with executive leadership and have a direct role in shaping how an innovative healthcare diagnostics company connects with consumers, businesses, and community organizations.

Rather than being limited to a single marketing function, you will have the opportunity to develop a broad portfolio of skills, contribute creative ideas, and make a visible impact on company growth.

Compensation & BenefitsCompensation: [Insert salary range or compensation structure]

Benefits: [Insert applicable company benefits]

How to ApplyInterested candidates should submit:

· A current résumé.

· A brief introduction describing their interest in the position.

· Examples of previous marketing, graphic design, social media, promotional, or event-related work, if available.

Applications may be submitted to [Insert application email or hiring link].

• BkJ MyD qvVNG4grzvg is an equal opportunity employer.