Associate Data Analyst, Marketing — United States

This is a Fully Remote Job

About Our Client:

This organization operates in the education technology industry, serving millions of learners worldwide. It addresses challenges in workforce readiness and educational access by providing affordable, quality digital products and services that equip students with essential skills. The company supports various markets including higher education, workforce skills, secondary education, English language teaching, and research through scalable digital platforms.

About the Opportunity:

The ASSOCIATE DATA ANALYST, MARKETING plays a crucial role in leveraging data to optimize marketing strategies and investments. This position supports business growth by guiding marketing tactics based on detailed analytics, ensuring marketing efforts are efficient and results-driven.

Responsibilities:

• Collaborate with global operations to define key metrics and support investment and performance decisions.

• Use data to enhance marketing performance and business growth.

• Develop and refine customer segmentation using behavioral and engagement data.

• Support A/B testing and experiments to evaluate campaign impact.

• Create and maintain clear, accessible dashboards and marketing reports.

• Analyze customer behavior and funnel performance to identify trends and conversion opportunities.

• Maintain consistent metric definitions, reporting standards, and data quality.

• Communicate insights and recommendations proactively, investigate anomalies, and improve data sources and reporting.

Requirements:

• Bachelor's degree or equivalent experience

• At least 1 year of data analytics experience in marketing or product analytics, preferably in a digital-first setting

• Proficiency with analytics tools such as Google Analytics GA4, Amplitude, Adobe Analytics, and data visualization platforms like Power BI or Tableau

• Familiarity with experimentation platforms and A/B testing methodologies

• Strong analytical and communication skills to translate data into actionable insights

• Proficiency in SQL

• Strong organizational abilities

• Preferred: experience with CRM data (e.g., Salesforce) and marketing automation tools (e.g., Marketing Cloud)

Pay Range and Compensation Package:

• $46,400.00 - $74,200.00 USD base pay range

• Eligibility for a discretionary incentive bonus program with a 5% annual individual target

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

tMNXVYsRK is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.