Creative Director (Franchise experience) — Atlanta, GA

Job Description

Creative Director (Franchise experience)

Location: Atlanta, GA

Schedule: Hybrid (3 days/wk onsite)

Travel: 10–25%

We’re seeking a Creative Director to lead distinctive, effective creative across a portfolio of home services brands. You’ll translate business and audience insights into compelling campaigns and content, guide projects from concept through delivery, and maintain a high standard of brand quality. This role combines hands-on creative work, team leadership, and thoughtful use of AI in creative production.

What You’ll Do

• Develop integrated ideas with designers and copywriters, bringing visual and verbal storytelling together.

• Guide creative from brief through execution across campaigns, digital, social, content, and demand generation.

• Bring fresh perspectives from culture, design, technology, and industry trends to the home services industry.

• Evaluate AI tools and workflows and establish best practices for creative production.

• Partner with marketing and operations teams to turn business and customer insights into creative strategies.

• Collaborate with agencies, production teams, and internal partners, providing clear direction and constructive feedback.

• Lead and mentor a multidisciplinary creative team while contributing directly to writing, concepting, and storytelling.

• Present creative concepts and recommendations to stakeholders and help prioritize high-impact work.

What You Bring

• At least 10 years of creative leadership experience in an agency or in-house brand environment.

• Experience working within a franchise model and balancing local requests with national brand priorities.

• A track record of managing and developing multidisciplinary teams, including designers and copywriters.

• Strong collaboration skills and experience translating business and customer insights into visual and verbal concepts.

• A portfolio demonstrating conceptual thinking, storytelling, and brand consistency across digital, social, and website content.

• A forward-thinking approach to using generative AI in creative workflows.