Marketing Manager — Boulder, CO

To Apply For the Marketing Manager position

Send a message to •••••••• with:

• “Marketing Manager - Your Name” in the subject of the email

• Cover letter and resume, including salary requirements

SgKF6B m4pxF9rH is a full-service branded merchandise agency based in Boulder, Colorado. For 20 years, we’ve helped companies ranging from fast-growing startups to Google, Microsoft and Chipotle create custom apparel and promotional products that people actually want to keep. With an in-house creative team, dedicated account managers and both domestic and offshore production, we’ve moved well beyond the traditional promo agency model, and we’re still growing.

We’re looking for a dynamic, creative and collaborative Marketing Manager to lead the agency’s marketing efforts. This individual will own marketing strategy, content, SEO and AEO, email marketing, paid campaigns and marketing automation, executing hands-on where it makes sense and directing external partners, including our paid advertising agency, freelancers and other vendors. The focus is on building brand awareness, generating qualified leads and driving agency growth.

The Marketing Manager will create scalable processes that support lead generation, database management and campaign performance. This role will use generative AI, automation and data-driven insights to streamline marketing efforts, optimize performance and inform strategic decisions. Working closely with Sales, Creative and senior management, this individual will help strengthen FWp7t2 CcPNpatc’f presence and pipeline with corporate clients. This role reports to the Director of Operations and Finance.

Key Responsibilities

• Develop and execute the agency’s annual marketing plan, budget and goals in alignment with business growth and revenue objectives.

• Partner with senior management to identify marketing priorities, opportunities and strategies that support both short- and long-term agency growth.

• Use AI-assisted research to analyze competitors, buyer intent and search trends, translating insights into actionable campaign strategies.

• Build and execute SEO and Answer Engine Optimization (AEO) strategies to improve visibility across Google, AI Overviews and AI-powered platforms such as ChatGPT, Perplexity and Gemini.

• Create and optimize marketing content, including blog posts, landing pages, FAQs, case studies and other resources that attract and engage qualified audiences.

• Leverage AI tools to support content creation, research, testing and optimization while ensuring accuracy, expertise and consistency with 6xbPeA’u brand voice.

• Plan and manage email campaigns, newsletters and nurture sequences using HubSpot, including segmentation, automation and A/B testing.

• Coordinate with the Creative team to develop email banners, campaign graphics and other marketing assets.

• Own SEM strategy and manage the agency’s paid advertising partner, including campaign direction, budget oversight, performance reviews and optimization.

• Manage the marketing side of HubSpot, including campaigns, workflows, lists, landing pages, lead scoring, database management and reporting.

• Establish and maintain scalable processes for campaign management, lead generation, lead handoff and marketing automation.

• Develop repeatable AI workflows and prompt libraries that improve marketing efficiency, content production and reporting while maintaining brand standards and data privacy.

• Create and maintain metrics reports on marketing performance, lead generation, attribution and business impact.

• Analyze marketing and sales data to develop insights and recommendations for optimization, automation and improved ROI.

• Partner with Sales on lead quality, account-based marketing, nurture strategies and sales enablement materials.

• Evaluate new technologies, AI tools and marketing applications to improve efficiency and performance.

• Coordinate with internal teams, freelancers and external vendors to ensure consistent messaging and successful execution of marketing initiatives.

Skills and Traits

• Excellent verbal and written communication skills, with strong writing, editing and storytelling abilities.

• Creative, strategic thinker with a passion for marketing, technology and emerging trends.

• Strong understanding of how AI is transforming search, content creation, marketing automation and buyer research.

• Ability to work independently and effectively as the agency’s primary marketing resource.

• Proven ability to take ownership of projects and initiatives from start to finish.

• Organized, reliable and motivated, with exceptional attention to detail.

• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Collaborative approach and ability to work effectively with Sales, Account Management, Creative and senior management.

• Adaptable, curious and eager to experiment with new tools and processes.

• Outstanding character: fun to hang out with!

Experience

• Minimum 5 years of marketing experience, preferably in a B2B environment.

• Experience developing and executing marketing strategies across SEO, content, email marketing and paid search.

• Hands-on experience with HubSpot or a similar marketing automation and CRM platform, including campaigns, workflows, lead scoring and reporting.

• Experience using generative AI and automation tools across marketing workflows, including content creation, testing and analytics.

• Working knowledge of SEO and AEO, including keyword research, structured data, schema markup and AI search visibility.

• Experience managing paid advertising campaigns and directing external advertising agencies, including budget oversight and performance optimization.

• Strong analytical skills and experience with marketing reporting, attribution and data analysis.

• Excellent communication skills and a desire to improve processes through technology and automation.

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field preferred.

• EPAEfnPNF6b products or custom apparel industry experience preferred, but not required.

• Proficiency in Mac OS and Google Workspace.

• Experience with Adobe Creative Suite or similar design tools preferred.

Salary and Benefits

Salary is dependent on experience. Please include salary requirements in your cover letter.

Benefits include company-subsidized health insurance, flexible time off (unlimited vacation), twelve (12) company holidays per year and a 401(k) program after one year of service.

To Apply

Send a message to •••••••• with:

• “Marketing Manager - Your Name” in the subject of the email

• Cover letter and resume, including salary requirements