Brand Marketing Manager — Alpharetta, GA

Title: Brand Marketing Manager

Reports To:

Sr. Director, Marketing

Department:

Marketing, USA

FLSA Status:

Exempt/Bonus Eligible

Purpose

This position plans, develops, and executes brand marketing efforts to elevate awareness, perception and advocacy for both hansgrohe and AXOR brands. The Brand Marketing Manager serves as a brand champion across all channels (Trade, Global Projects and eComm), ensuring integrity and consistency across consumer and trade touchpoints while driving strategies to grow market share, enhance brand equity, and deliver measurable business results.

Job Summary

The Brand Marketing Manager is responsible for leading the development and execution of integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key target audiences. This role collaborates closely with Product Management, Channel Marketing, Sales teams, and HQ counterparts to ensure alignment on brand positioning, messaging, and promotional activities. The position guides brand marketing activities from strategic planning to execution, including concept and creative development, communications, and performance analysis.

Job ResponsibilitiesBrand Strategy & Planning

• Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.

• Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.

• Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.

Integrated Marketing & Communications

• Develop and execute fully integrated marketing programs that leverage paid, earned, owned and shared media platforms.

• Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.

• Partner with Channel Marketing to ensure cohesive execution across Trade, Global Projects, and eCom channels.

• Oversee the creation, modification and deployment of content across digital platforms, including owned websites, social media, and email.

Innovation & Product Launch Support

• Collaborate with Product Management and Channel Marketing to create brand strategies that drive new product and innovation introductions.

• Lead the creation of compelling product launch campaigns to support commercialization and market adoption.

• Provide market insights and consumer data to inform product development and go-to-market strategies.

Customer & Market Insights

• Guide market research initiatives to gather target audience and competitive insights, translating findings into actionable marketing strategies that drive growth.

• Leverage research, data and insights to inform and optimize brand strategy.

• Establish, track and report-out on KPIs that reflect brand health and market impact.

Financial Management

• Manage brand marketing budget to align investments with business needs while staying within established budgets.

• Manage external vendor relationships, including sourcing, contracting, payment processing and performance management.

People & Cross-Functional Collaboration

• Partner with cross-functional teams (Sales, Product, Channel Marketing, HQ) to align strategies and deliver cohesive brand execution.

• Provide brand marketing guidance to team members and external partners, fostering collaboration and best-practice sharing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 7 – 10 years of marketing experience, with proven success in brand and channel marketing, preferably in consumer goods, home, lifestyle or design-driven categories.

• Experience managing brands with global or international exposure and understanding cultural differences.

• Demonstrated expertise in integrated marketing campaign development and execution.

• Proven ability to translate brand strategies into actionable marketing plans with measurable results.

• Strong creative instincts with the ability to guide and evaluate creative work.

• Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution.

• Data-driven mindset with the ability to balance analytics and intuition.

• A strong business acumen and the ability to align brand success with business performance.

• Exceptional communication, presentation, and project management skills.

• Ability to work effectively in a fast-paced, matrixed environment.

• Proficient in MS Office Suite and digital marketing tools; experience with CMS platforms a plus.

• 20% - 30% travel required.